Duncan Hines has signed a sweet deal with international country music superstar Dolly Parton on the release of a licensed baking collection. The partnership was facilitated by licensing agency IMG, which represents Dolly Parton. IMG manages some of the world’s greatest athletes and fashion icons. Dolly Parton is the most revered female country singer-songwriter of all time. … [Read more...] about Celebrity Licensing: Dolly Parton and Duncan Hines Partner on Tasty Treats
Trademark Licensing: New Team at Chucky Cheese Taps Brandgenuity For Licensing
A new team at CEC Entertainment has selected Brandgenuity to help grow its popular Chuck E. Cheese brand into new categories. CEC Entertainment announced today that it has selected Brandgenuity to serve as its exclusive brand licensing agency of record for food categories. The brand has already successfully launched the first-ever Chuck E. Cheese frozen pizza with licensing … [Read more...] about Trademark Licensing: New Team at Chucky Cheese Taps Brandgenuity For Licensing
Who’s News: Kerry Phelan Promoted to Chief Brand Officer at Genius Brands
By Gary Symons TLL Editor in Chief Kerry Phelan continues her meteoric rise within Genius Brands, being named Chief Brand Officer of the growing company this week. The appointment follows Genius Brands' acquisitions of Canada’s WOW! Unlimited Media, Inc. (WOW!) and Ameba TV, and a major investment in Germany’s Your Family Entertainment (YFE). Genius Brands says it promoted … [Read more...] about Who’s News: Kerry Phelan Promoted to Chief Brand Officer at Genius Brands
Character Licensing: Popeye Goes Sailing, Plays Golf, With Two New Licensing Deals
By Gary Symons TLL Editor in Chief King Features has signed up two deals that will see Popeye the Sailor Man adopted for a sailing club and golf gear. In the first of those two licensing agreements, King Features has licensed Popeye the Sailor Man for Pick a Pier, an online platform that connects boaters and marinas. Pick a Pier says the license was signed to launch its Popeye … [Read more...] about Character Licensing: Popeye Goes Sailing, Plays Golf, With Two New Licensing Deals
Phone Home, With Funko’s Board Game Based On E.T. The Extra Terrestrial
Funko Games has unveiled a new board game inspired by E.T. The Extra-Terrestrial for its 2022 lineup. The new game is called E.T. The Extra-Terrestrial: Light Years From Home. It will be released across North America and Europe in the summer of 2022. Funko Games came into being in 2019, after Funko Inc. acquired notable board game development studio, Forrest-Pruzan Creative. … [Read more...] about Phone Home, With Funko’s Board Game Based On E.T. The Extra Terrestrial
Celebrity Licensing: UFC Tag Teams With Under Armour and The Rock
By Allison Watkinson TLL Reporter UFC has announced a new licensing deal that names the performance brand Project Rock as their official footwear partner. Project Rock was created by former UFC athlete, entrepreneur, and actor Dwayne "The Rock" Johnson in collaboration with athletic-apparel company, Under Armour Inc. It features footwear, apparel, and accessories that have … [Read more...] about Celebrity Licensing: UFC Tag Teams With Under Armour and The Rock
Wow! Stuff Named Master Toymaker For Kid Series Odo
The toymaker Wow! Stuff has become the first licensee for the boundary breaking 2.5D animated series, Odo. In a deal brokered by Bulldog Licensing, Wow! Stuff won the bid for the heartwarming show that now airs in more than 128 countries. Odo was created by Sixteen South Originals and co-produced with Letko. In the new Master Toy global deal, Wow! Stuff will create a … [Read more...] about Wow! Stuff Named Master Toymaker For Kid Series Odo
Beanstalk Appointed To Grow Cath Kidston Brand in Global Markets
The lifestyle brand Cath Kidston has appointed licensing agency Beanstalk to extend its reach into new categories internationally. Founded in 1993, Cath Kidston is a British fashion brand that designs quality products made for longevity and sustainability. The brand is known for its iconic print patterns based on British heritage. The company's products are distributed in … [Read more...] about Beanstalk Appointed To Grow Cath Kidston Brand in Global Markets
Rocket and Spotlight Building CP Program For All Creatures Great and Small
By Allison Watkinson TLL Reporter Rocket Licensing and Spotlight Licensing are building a global consumer products program for the drama, All Creatures Great and Small. Spotlight will lead in markets in North America and Rocket will be focused on markets outside North America. "All Creatures Great and Small is a great brand which really resonates with UK consumers, and we … [Read more...] about Rocket and Spotlight Building CP Program For All Creatures Great and Small
Who’s News: Hasbro Names New Senior Director of CP in the UK
By Allison Watkinson TLL Reporter Hasbro kicked off Toy Fair 2022 by announcing the promotion of Sally Carnota to Senior Director of UK Licensed Consumer Products. Carnota will be based out of the Warren Street office in the U.K. and report to Marianne James, Vice President of EMEA & Asia Licensed Consumer Products at Hasbro. “Sally has been integral in expanding … [Read more...] about Who’s News: Hasbro Names New Senior Director of CP in the UK