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The Licensing Letter

Gary Symons

Experiential Licensing: Mattel, Mobil 1 Partner On First Ever UNO World Championship in Vegas

November 10, 2021

Mattel says select fans will compete at the first-ever official UNO Championship Series Vegas Invitational Tournament, sponsored by Mobil 1, in Las Vegas on Nov. 11. The event is part of Mattel's 50th anniversary licensing program for the world's most popular family card game. Viewers from around the world can watch live on the UNO TikTok channel starting at 6 p.m. PST as the … [Read more...] about Experiential Licensing: Mattel, Mobil 1 Partner On First Ever UNO World Championship in Vegas

Food Licensing: Ocean Spray Partners With Highlights On Educational Magazines

November 10, 2021

The farm co-op Ocean Spray, best known for cranberries, is partnering with Highlights for Children to educate America’s students on the heritage of the cranberry superfruit. Together, the brands will be offering teachers and parents free, downloadable Highlights-created mini magazines launching November 2021, and April 2022, that bring Highlights’ ‘Fun with a Purpose’ to Ocean … [Read more...] about Food Licensing: Ocean Spray Partners With Highlights On Educational Magazines

Film Licensing: Sony Unveils Massive Slate of Licensing Collaborations For Ghostbusters Afterlife

November 10, 2021

Covering All Licensing Categories, the Global Ghostbusters Lineup is the Brand’s Biggest CP Program of All-Time Sony Pictures Consumer Products has revealed the largest slate of licensing deals in the history of its Ghostbusters franchise, as the latest film prepares for theatrical release on Nov. 19. The wide range of merchandise and interactive experiences covers pretty … [Read more...] about Film Licensing: Sony Unveils Massive Slate of Licensing Collaborations For Ghostbusters Afterlife

Licensing Jobs: ZAG Appoints Maria Doolan As VP of TV Content

November 8, 2021

As award-winning global independent animation studio ZAG continues to build its executive leadership team, the Company has appointed former Zinkia executive Maria Doolan, who drove the global growth for the hit Pocoyo brand, to the newly created position of VP, TV Content. She reports to Jeremy Zag, Founder & CEO, and Julian Zag, EVP, Global Operations and Head of Global … [Read more...] about Licensing Jobs: ZAG Appoints Maria Doolan As VP of TV Content

Character Licensing: Moniker Partners With Peanuts For eSports Apparel

November 8, 2021

Gaming apparel specialist The Moniker Group announced this week it has launched a new collaboration with Peanuts Worldwide. The multi-year licensing agreement entails the release of multiple capsule collections via Moniker’s esports brands, H4X and ESX360. This collection will be available onlineand through their brick-and-mortar retail distribution partners. The esports … [Read more...] about Character Licensing: Moniker Partners With Peanuts For eSports Apparel

Video Game Licensing: Crayola App Debuts at #1 in Apple Arcade Thanks To Red Games Partnership

November 8, 2021

A new app from Crayola debuted on the Apple Arcade store at Number One, inspiring the crayon company to expand its licensing partnership with Red Games Co. Crayola originally began working in close collaboration with Red Games as the developer for the Crayola Create and Play app. Thanks in part to its first place sales on its debut, Red Games will now take on day-to-day … [Read more...] about Video Game Licensing: Crayola App Debuts at #1 in Apple Arcade Thanks To Red Games Partnership

Licensing Awards: Toy Of The Year Finalists Named

November 8, 2021

The Toy Industry has announced the finalists for the coveted Toy of the Year Awards for 2022. From creative construction toys and innovative collectibles to lovable plush and toys for grown-ups, the finalists announced this week will certainly be topping wish lists this holiday season. Known as the "Oscars" of the toy industry, the TOTY Awards program recognizes the top … [Read more...] about Licensing Awards: Toy Of The Year Finalists Named

Mergers and Acquisitions: Moonbug Acquired By Unnamed Media Company

November 5, 2021

By Gary Symons TLL Editor in Chief Huge news for the children's animation studio Moonbug Entertainment, as the company has been acquired by a media venture run by former Disney execs Kevin Mayer and Tom Staggs. The valuation of the deal was not revealed by the media group, but people familiar with the negotiations have said it was worth between $2.75 billion to $3 billion when … [Read more...] about Mergers and Acquisitions: Moonbug Acquired By Unnamed Media Company

Celebrity Licensing: Epic Rights Developing Licensing Program For Cyndi Lauper

November 5, 2021

Apparently girls don't just wanna have fun; they also wanna have a solid licensing program. Epic Rights has announced it is now representing Cyndi Lauper, the Grammy, Emmy, and Tony Award-winning musical star behind hit songs such as “Girls Just Wanna Have Fun,” “Time After Time,” and “True Colors.” Epic Rights says it will be developing a robust licensing program across … [Read more...] about Celebrity Licensing: Epic Rights Developing Licensing Program For Cyndi Lauper

Studio 100 Keen On Licensing Partners For Vegesaurs

November 5, 2021

Studio 100 is already thinking ahead to licensing opportunities for the upcoming animated action-comedy series Vegesaurs. Studio 100 Media is going back through the mists of time into an era dominated by the juiciest and crunchiest creatures ever to rule the planet: the mighty Vegesaurs. This action-comedy CGI-animated TV series (20 x 5’) is produced by independent Australian … [Read more...] about Studio 100 Keen On Licensing Partners For Vegesaurs

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