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Studio 100 Keen On Licensing Partners For Vegesaurs

Studio 100 is already thinking ahead to licensing opportunities for the upcoming animated action-comedy series Vegesaurs.

Studio 100 Media is going back through the mists of time into an era dominated by the juiciest and crunchiest creatures ever to rule the planet: the mighty Vegesaurs.

This action-comedy CGI-animated TV series (20 x 5’) is produced by independent Australian producer Cheeky Little for the Australian Broadcasting Company (ABC) and France TV.

Principal production funding is provided by Screen Australia, with Studio 100 as co-investor. Based on a concept created by Gary Eck and Nick O’Sullivan, the series is targeted at pre-schoolers and planned for delivery in 2022. ABC will broadcast it in Australia under the title “Ginger & the Vegesaurs”.

“It’s been a wonderful journey developing and producing Vegesaurs,” said Cheeky Little Executive Producer Patrick Egerton. “It’s a completely fresh take on the dinosaur genre, packed with action, comedy and heart and we can’t wait to introduce kids to the creatures, sights and sounds of Vegesaur valley”.

Studio 100 Media is responsible for the worldwide distribution of content and licensing & merchandising rights of this delicious series.

“We have already received great feedback from various partners to whom we presented ‘Vegesaurs’ in advance, said Studio 100 Media CEO Martin Krieger. “Everybody loved the creative way that vegetables have been transformed into dinosaur creatures and kids around the globe will do so as well.

“The series offers a variety of excellent opportunities with regards to content distribution and in licensing and merchandising!”

The Vegesaurs are vegetable and fruit-shaped dinosaurs ready to address and teach relatable themes for upper pre-schoolers such as getting to sleep, sharing, friendship, nurturing mealtimes, and play.

Starring the lead character Ginger, a young Tricarrotops (carrot) with others including P(ea)-Rex, Cornasaurus (corn), Bananaraptor, Coconutdon, Broccolisaurus, Bokchoydactyl, Tomatodon, Appleflyrus and Potatodon, Vegesaurs provides both laughs and lessons for young viewers.

Studio 100 says it is already getting strong interest from various broadcasters, and adds the appealing short-form content is “a perfect fit for digital platforms offering new marketing opportunities, and also in connection with retail concepts including loyalty partner programs. Vegesaurs addresses multiple execution layers such as collectability, publishing, plush, and gaming.

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