Joester Loria Group (JLG) has won a major contract with one of the world's largest automakers, being tapped for representation by Toyota. Toyota Motor Sales, USA says JLG has been selected to develop licensed product extensions for their Toyota and Lexus brands. Through merchandising and collaborations, JLG has been engaged to activate programs which engage with Toyota and … [Read more...] about Toyota Tags Joester Loria To Give Its Licensing More Horsepower
Surge Brands Sign First Licensing Deals For ‘Toxic Waste’
Surge Brands has signed an impressive roster of licensees for its client Candy Dynamics ... especially considering those deals are for a candy called Toxic Waste! But Surge Brands also says they are responding to demand from retailers for licensed consumer products, as the Toxic Waste line has become one of the hottest selling new candies in the market. As a result, the agency … [Read more...] about Surge Brands Sign First Licensing Deals For ‘Toxic Waste’
Reebok Unleashes Ghostbusters Shoe Line In Advance Of Film Release
Shoemaker Reebok is unveiling a spooky, slimy shoe line this week, partnering with Sony Pictures Consumer Products on a full-family footwear and apparel collection inspired by the Ghostbusters franchise. Following the successful first line between the two brands, which launched in October 2020, Reebok has come back with an even larger collection. Various pieces of footwear in … [Read more...] about Reebok Unleashes Ghostbusters Shoe Line In Advance Of Film Release
BMG Pays A Royal Sum For Rights To The Queen Of Rock’n’Roll
Music giant BMG says it has acquired "an extensive portfolio of rights in the Queen of Rock ‘n’ Roll, one of the greatest and best-loved artists in popular music history, Tina Turner." While details of the deal were not released, industry insiders say the agreement is believed to be worth in the range of $60 million. Working hand-in-hand with Tina Turner, BMG says it will … [Read more...] about BMG Pays A Royal Sum For Rights To The Queen Of Rock’n’Roll
Bulldog Adds Two New Licensees For Care Bears
Bulldog signs up MoYou and The Hut Group to create a raft of new products based on the heritage brand UK-based Bulldog Licensing says Care Bears is a perfect brand for consumer products licensing, given its millions of enduring fans around the world, so it's no surprise the property has attracted a huge range of licensing deals. “The strong values at the heart of the Care … [Read more...] about Bulldog Adds Two New Licensees For Care Bears
eBay Partners With MINT Collective on Collectibles Event
The MINT Collective, a first-of-its-kind event uniting sports collectors, professionals, and investors, announced today that global commerce leader eBay has joined as an exclusive partner and the event’s presenting sponsor. Nicole Colombo, General Manager of Collectibles and Trading Cards at eBay, will also join the event’s speaker series to discuss the significant growth of … [Read more...] about eBay Partners With MINT Collective on Collectibles Event
Opinion: LEGO Profits Highlight Its Success As A Pandemic Leader
By Utku Tansel Global Toy News LEGO’s global sales increased by 43% to hit £2.6bn in the first six months of 2021 while profits rose by a whopping 140% during the same period. The company announced that its sales were up by more than 10% across all markets while online sales rose by 50%. The company plans to open a further 120 new LEGO shops, including 80 in China alone … [Read more...] about Opinion: LEGO Profits Highlight Its Success As A Pandemic Leader
Netflix Acquires Video Game Developer
The streaming giant Netflix is fueling its push into the video game sector with the acquisition of critically acclaimed developer Night School Studio. The move is part of a much wider strategy by Netflix to diversify its revenues, particularly as the company faces increased competition from several well-funded companies in the streaming space, including Disney, Amazon, Apple, … [Read more...] about Netflix Acquires Video Game Developer
Actor Zach Avery Pleads Guilty To $650 Million Licensing Fraud
By Gary Symons TLL Editor in Chief The Hollywood actor Zachary Horwitz—better known by his stage name Zach Avery—faces decades behind bars after admitting his role in a $650 million Ponzi scheme. Horwitz was charged in May this year on allegations he defrauded multiple high worth investors in what has been described by authorities as a phony licensing scheme. This week, as … [Read more...] about Actor Zach Avery Pleads Guilty To $650 Million Licensing Fraud
Disney Acquires Rights to ZAG’s New Series Ghostforce
By Gary Symons TLL Editor in Chief Anyone who has followed the rampant success of ZAG's hugely popular superhero series Miraculous: A Tale of Ladybug and Cat Noir will know why it's a big deal when ZAG gets a new series on the Disney Channels around the world. Miraculous only aired for the first time in 2015 and has notched four seasons, but this year ZAG announced the … [Read more...] about Disney Acquires Rights to ZAG’s New Series Ghostforce