Bulldog signs up MoYou and The Hut Group to create a raft of new products based on the heritage brand
UK-based Bulldog Licensing says Care Bears is a perfect brand for consumer products licensing, given its millions of enduring fans around the world, so it’s no surprise the property has attracted a huge range of licensing deals.
“The strong values at the heart of the Care Bears, inclusive of sharing, caring, and kindness, are what ensures the brand remains relevant throughout generations of children and adults,” noted Sophie Yates, Licensing Executive at Bulldog Licensing. “The two new partners will expand the product offering for the many fans with a number of brand-new designs. We look forward to seeing the upcoming collections on shelf very soon.”
Bulldog says two more companies joined the Care Bears experience.
MoYou will be creating a collection of Care Bears-inspired nail products, including children’s and adult nail art stencil plates, a nail art scraper, a nail art stamper, and nail polish, ensuring that pamper days for fans of all ages feature some Care Bears’ glam.
As well, The Hut Group has signed on to design a wide range of products inspired by Funshine Bear, Bedtime Bear, Love-a-Lot Bear, and their friends. The offering will span apparel, homewares, accessories, electronics, collectibles, and furniture with collections already available on the likes of www.Zavvi.co.uk
The Care Bears’ IP is held by Cloudco Entertainment, formerly American Greetings Entertainment, which also owns several other brands such as Holly Hobbie, Madballs, Packages from Planet X, Twisted Whiskers, Buddy Thunderstruck™ Tinpo and its newest IP, Boy Girl Dog Cat Mouse Cheese. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love.
Care Bears remains, by far, the company’s most popular IP since being introduced in 1982 through consumer products, and then with the first TV specials in 1983 and 1984.