Buzzfeed's Tasty social network has teamed up in the kitchen with General Mills, serving up a new line of Tasty Dinner Kits, offering exotic meals for consumers burned out by a year-plus of Covid cookery. Tasty is the world's largest social food network, and is a division of the Buzzfeed publishing world. Buzzfeed says the company's goal is to "make it easier than ever to cook … [Read more...] about BuzzFeed And General Mills Team Up For ‘Tasty’ Meal Kits
Licensing Expo Announces Day One Keynote Speakers
Two top executives at Warner Bros. have been named as the keynote speakers on Day 1 of the upcoming Licensing Expo on Aug. 24. Pam Lifford is president of global brands and experiences with WarnerMedia, while Robert Oberschelp is senior VP, global franchise management and brand product with Warner Bros. Consumer Products. The two presenters will be delivering a keynote address … [Read more...] about Licensing Expo Announces Day One Keynote Speakers
Who’s News: New VP Comms At Jazwares
The global toy and licensing company Jazwares has this week named Sara Rosales, an accomplished communications executive, as Senior Vice President of Communications. In her new role, Rosales' greater focus will be on corporate communications, brand public relations, the company’s philanthropic efforts, collaborating closely with digital marketing on earned media, and the … [Read more...] about Who’s News: New VP Comms At Jazwares
Dr. Seuss To Unveil Licensing Extravaganza
Dr. Seuss Enterprises says it will be unveiling a massive slate of licensing products and programs at the upcoming Licensing Expo in August. The company says it continues to focus on its core values of promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. "The creative, whimsical world of Dr. … [Read more...] about Dr. Seuss To Unveil Licensing Extravaganza
Disney+ Partners With Red Hot African Animators
By Gary Symons TLL Editor in Chief The African animation scene is red hot right now, and people in that continent are now seeing more animated films and series that represent their lives and culture. Disney is among the many companies that has discovered the rapidly growing well of talent bubbling up throughout the region, and has now partnered with animators from across Africa … [Read more...] about Disney+ Partners With Red Hot African Animators
MeUndies Is Rocking Some Rolling Stones Imagery
The apparel brand MeUndies is bringing some classic rock to its collection of underwear, sleepwear and loungewear, licensing the famous Rolling Stones lips and tongue logo for products aimed at its community of loyal Gen Z and millennial customers. The logo may well be the most famous in the world for any musical act, and was designed originally by artist John Pasche to adorn … [Read more...] about MeUndies Is Rocking Some Rolling Stones Imagery
Shark Week Takes A Bite Out Of Licensing
Shark Week, the longest running major cable TV event in history, returns on July 11 and brings with it a 'fintastic' list of product partners for Discovery Channel. Shark Week is an annual, week-long TV programming event originally created by Tom Golden at the Discovery Channel way back in 1988, featuring shark-themed programming. The Shark Week event is featured on Discovery … [Read more...] about Shark Week Takes A Bite Out Of Licensing
Crayola Adopts Brainbase For Global Licensing Efforts
Crayola, one of the world's most colorful companies, says it has adopted the licensing software system Brainbase Assist to help unify its myriad global licensing operations. The Crayola Licensing team will use Brainbase Assist to streamline and manage workflows such as product development, sales and royalty reporting, contract and digital asset management, and to analyze … [Read more...] about Crayola Adopts Brainbase For Global Licensing Efforts
Matthew Shiels to Oversee Licensing at Fred Rogers Productions
It's been a wonderful day in the neighborhood for Matthew Shiels, who was promoted this week from director to VP of Business and Legal Affairs at Fred Rogers Productions. As a major part of that promotion, Shiels now takes on the responsibility of overseeing licensing activities for the Fred Rogers brands. Those include not just the iconic show Mr. Rogers Neighbourhood, but … [Read more...] about Matthew Shiels to Oversee Licensing at Fred Rogers Productions
Pokemon GO Developer Releasing Radical Transformers Game
Niantic, the software team that developed the viral Augmented Reality (AR) game Pokemon GO, is working with Hasbro and TOMY to develop a new mobile game based on the Transformers franchise. Called Transformers: Heavy Metal, the new game will see players battle with characters from the Transformers series in real world settings using the game’s AR features. The idea is similar … [Read more...] about Pokemon GO Developer Releasing Radical Transformers Game