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Cosmo Partners on New Tanning Line

DEVOTED CREATIONS AND COSMOPOLITAN PARTNER TO LAUNCH A NEW SUN CARE AND SELF-TAN COLLECTION ACROSS EUROPE AND THE US: COSMOSUN BY COSMOPOLITAN

The popular magazine and media brand Cosmopolitan has partnered with 25-year sun care industry veteran Devoted Creations to launch CosmoSun by Cosmopolitan, a luxury sun care and self-tan line.

Cosmopolitan’s audience has always had a strong enthusiasm for outdoor fun and an equivalent level of attention to their skin’s health,” says Angela Kim, Director of Hearst Global Licensing. “So, we are pleased to finally present this line of sun care products. Especially now, with renewed eagerness in many countries to get outside and socialize with their loved ones, this partnership with Devoted Creation is timelier than ever.”

In a deal brokered by IMG, the cruelty-free, vegan and nut-free collection is suitable for all skin types and consists of five sunless tanning essentials: Sunless Mousse with instant color, Instant Body Bronzer wash off formula, Sun Lotion with Shimmer, Overnight Sunless Lotion and Liquid Sunshine tanning water. Additionally, there are three sun care products: Water resistant sunscreens in SPF 30 and 55+ and an Aftersun Moisturizer with soothing cucumber and aloe. The Applicator Mitt completes the range.

The tanning line is available now in the US at Amazon and devotedcreations.com/cosmosun with prices ranging from $15.00 to $35.00. The line is also on sale in Europe at jk-skincare.co.uk and Amazon from £14.99 to £35.99; in Italy at Capello Point (online and in-store) from €16.99 to €39.99; and in Russia at Beauty Factor from ₽2400 to ₽4800.

Lewis Henry, President of Devoted Creations, says CosmoSun by Cosmopolitan pairs premium ingredients and luscious aesthetics for a lavish pampering experience. CosmoSun’s core was built on the ever-moving lifestyle of Cosmopolitan readers and aims to exceed their current sun care expectations, he adds.

“When we sat down with Cosmopolitan, the goal was a standout collection,” said Henry. “From our years in the industry, we thoroughly understand users expect to look and feel fantastic when using these types of products. It was paramount we use well thought-out and reputable formulas, like the ones we’re known for, when creating the CosmoSun Collection. In our collaboration with Cosmopolitan, we were able to capture the Cosmopolitanessence through all aspects of the product line and deliver a great user experience. We’re thrilled to see CosmoSun by Cosmopolitan come to life and we’re looking forward to the amazing results users will experience.”

The parties see Cosmo’s participation as a huge plus for skin and beauty products, given the brand’s reach among younger women.

Brand owner Hearst Magazines says Cosmopolitan is the largest young women’s media brand in the world and is the voice of ‘Gen Now’, reaching nearly 62 million readers a month.

The 2018 ASME Award winner delivers the latest news on love, work, money, fashion, beauty, health, self-improvement, politics, and entertainment. The site reaches an average of 38 million unique users each month, in addition to boasting 10 million Facebook fans, 1.6 million Twitter followers, 3.2 million Instagram followers, 15.1 million monthly unique viewers on Snapchat and 3.7 Likes on TikTok.

Cosmopolitan is published as part of Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S. that inspire and entertain audiences across all media platforms.

The line is also being produced by a well-known and respected manufacturer of high-end tanning and skin products.

Since 2003, Devoted Creations has been an international industry leader in the world of indoor tanning lotion and a staple brand amongst numerous tanning salons. Devoted Creations handles all aspects of its product development in-house, from initial concept to final manufacturing, and everything in between. Devoted Creations is based in Oldsmar, Florida with a prominent reach stretching across the globe.

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