Prestigious Race Renews Licensing Deal The Automobile Club de l'Ouest (ACO) has renewed its longstanding, exclusive worldwide licensing representation agreement with IMG for 24 Hours of Le Mans, the world's oldest active sports car endurance race, through 2024. Since being appointed in 2008, IMG has built a robust portfolio of more than 80 licensees for the prestigious event, … [Read more...] about LeMans Revs Up Licensing With IMG
Boutique Licensing Agency Lands Major Deal With Sanrio
The Brand New Licensing Agency Inks Deal With Sanrio Property Mr. Men and Little Miss The new Boutique Licensing Agency—aka BLA!—was formed as an EMEA-focused licensing agency whose aim is to transform the partnership experience in the licensing industry, and their approach seems to be working. Only a few months after formally entering the market, BLA! hit the ground running … [Read more...] about Boutique Licensing Agency Lands Major Deal With Sanrio
LCMA Tags Ciarán Coyle as New COO/President
Ciarán Coyle is bringing his deep experience in the brand licensing industry to a new and critical role at LMCA, as President and COO of one of the world's top licensing firms. “Ciarán is exceptionally well suited to build upon and grow LMCA’s leadership role in corporate brand extension licensing, and we are excited to have him aboard,” said Allan Feldman, founder and CEO at … [Read more...] about LCMA Tags Ciarán Coyle as New COO/President
Augusta Partners on EA Sports PGA Tour
Licensing Deal Will See EA SPORTS PGA TOUR As The Exclusive Home of All Four Majors — the Masters Tournament, PGA Championship, U.S. Open Championship and The Open Championship EA Sports has unveiled EA SPORTS PGA TOUR: Road to the Masters as the exclusive video game home of the historic Masters Tournament at Augusta National Golf Club, one of the most prestigious golf events … [Read more...] about Augusta Partners on EA Sports PGA Tour
Big Week For Dr. Seuss: Three New Deals And An Anniversary
You just can't keep Dr. Seuss out of the news lately. After getting political conservatives into a fluster last month after cancelling certain Dr. Seuss books for images now considered racially offensive, the children's book brand has seen sales increases and this week announced three new deals. The first slate of deals, announced April 6, celebrates the 50th Anniversary of … [Read more...] about Big Week For Dr. Seuss: Three New Deals And An Anniversary
Hershey’s Expands Licensing For S’Mores
The Hershey Company and Brand Activation Consulting (BAC) today announced the expansion of its line of officially licensed Hershey’s S’Mores accessories with Mr. Bar-B-Q and new partner, International Wholesalers. The extensive line of Hershey’s S’Mores products that features popular backyard barbeque accessories, like carrying cases, wooden and light up skewers, will now … [Read more...] about Hershey’s Expands Licensing For S’Mores
Crunchyroll Releases New Book Based on Bananya Anime
Crunchyroll is getting into the book business, launching the The Secret Life of Bananyas, an adorable new children's book published by Running Press. The new book is available at nine major retailers, including Amazon, Walmart, Barnes & Noble, and more, and will also be available through the Crunchyroll Store. Based on the popular anime streaming now on Crunchyroll, this … [Read more...] about Crunchyroll Releases New Book Based on Bananya Anime
Brands Taking A Deep Dive Into NFT Market
By Gary Symons TLL Editor in Chief As many have predicted, the licensing industry and in particular companies involved with collectibles like comics and trading cards, have dived headfirst into the world of Non-Fungible Tokens, or NFTs. Some of the examples include DC Comics, Dark Horse Comics, Funko, and the collectible giant Topps Company, which has been into NFTs for close … [Read more...] about Brands Taking A Deep Dive Into NFT Market
Sanrio Partners With Nintendo on Animal Crossing
Items, clothing and new characters inspired by Sanrio brands are coming to the Nintendo hit video game Animal Crossing: New Horizons, and Animal Crossing: Pocket Camp. Sanrio owns several popular character brands, the most famous being Hello Kitty (pictured), which have been licensed in everything from apparel, to gifts, to home products. Now Sanrio's suite of adorable … [Read more...] about Sanrio Partners With Nintendo on Animal Crossing
Who’s News: Spin Master, LEGO and Skydance
Spin Master Announces Two Nominations to its Board of Directors Spin Master, the Canadian-based global children's entertainment company, has announced the nomination of Ed Clark and Max Rangel (pictured) to the company's Board of Directors. Clark will join the Board as Deputy Chair while Rangel will serve as a Director. Both will stand for election at Spin Master's annual … [Read more...] about Who’s News: Spin Master, LEGO and Skydance