Broad Street Licensing Group brings an edgy, fresh look at food licensing with a wide range of interesting guests on “The Royalty Report” By Gary Symons TLL Editor in Chief Broad Street Licensing Group is helping liven up the conversation around food and beverage licensing with a new podcast, The Royalty Report. A top licensing agency in food and restaurant brands, … [Read more...] about Broad Street Launches ‘The Royalty Report’ Channel on YouTube
Articles
The Sims To Build Its First Licensing Program With Brandgenuity
Agency to bring the iconic brand from URL to IRL By Gary Symons TLL Editor in Chief The legendary life simulation game The Sims has chosen Brandgenuity to guide its first foray into the very real world of licensing. Brandgenuity has been selected to build a global licensing program for the iconic franchise, targeted to its uniquely engaged Gen Z and Millennial global … [Read more...] about The Sims To Build Its First Licensing Program With Brandgenuity
Rube Goldberg Craziness Captured in New VR Game
Grab your virtual dominos, confetti cannons, and black hole launchers... The game developer Free Range Games has released a clever new virtual reality game, Rube Goldberg Workshop, for the Meta Quest 2 and Meta Quest Pro. The game was made possible through a licensing deal between Free Range and the Rube Goldberg Institute, brokered by its licensing agency Brand … [Read more...] about Rube Goldberg Craziness Captured in New VR Game
Elemis Releases Skincare Collection As One of First Queen Charlotte Licensees
By Gary Symons TLL Editor in Chief Talk about a royal reception! The skincare company Elemis has become one of the first companies to gain a licensing deal from the hit Netflix spinoff Queen Charlotte: A Bridgerton Story. The collaboration has resulted in an exclusive collection based on the show, produced by Netflix and Shondaland. Elemis says "the collaboration … [Read more...] about Elemis Releases Skincare Collection As One of First Queen Charlotte Licensees
True North Care Bear: Only in Canada You Say?
By Allison Watkinson TLL Reporter Nelvana and Cloudco Entertainment have secured several new licensing collaborations for the Care Bears brand across Canada. Nelvana is a Canada-based entertainment studio that produces and distributes family-friendly content and ancillary consumer products programs internationally. Nelvana is owned by the global media and content … [Read more...] about True North Care Bear: Only in Canada You Say?
Forever 21 and Barbie Go Back to the Metaverse for Summer Collection
By Gary Symons TLL Editor in Chief The fashion retailer Forever 21 has launched a new collaboration with Barbie, creating physical and virtual fashion lines for summer. Co-designed by Mattel and Forever 21, the Forever 21 x Barbie exclusive capsule was available for early access shopping on the Forever 21 mobile app on May 16, and hit the shelves at select Forever 21 … [Read more...] about Forever 21 and Barbie Go Back to the Metaverse for Summer Collection
Ja Rule to Headline Licensing Expo Opening Night Party
By Allison Watkinson TLL Reporter The rapper, singer and businessman Ja Rule has been booked to headline the 2023 Licensing Expo's Opening Night Party. Ja Rule, aka Jeffrey Bruce Atkins Sr., released his first solo album, Venni Vetti Vecci, in 1999. Since his initial solo debut, Ja Rule has sold more than 20 million albums worldwide. "Ja Rule has a distinctive style … [Read more...] about Ja Rule to Headline Licensing Expo Opening Night Party
ZAG Announces Release Dates for Highly Anticipated Miraculous Film
By Allison Watkinson TLL Reporter Zag has announced new details for its upcoming feature film based on the Miraculous superhero franchise ahead of this year's Licensing Expo. The plot of the movie will include the origin stories of the franchise's main superhero characters, Ladybug and Cat Noir. Miraculous: Ladybug & Cat Noir, The Movie is directed by Jeremy Zag from … [Read more...] about ZAG Announces Release Dates for Highly Anticipated Miraculous Film
Fashion: Cronus Global Says ‘I Do’ to Representing Justina McCaffrey
By Allison Watkinson TLL Reporter The Cronus Global licensing agency has been appointed to represent the Justina McCaffrey Lifestyle brand across all product categories. Justina McCaffrey is a Canadian fashion designer who specializes in high-quality, couture wedding dresses. Over the last three decades, the Justina McCaffrey bridalwear brand has gained attention … [Read more...] about Fashion: Cronus Global Says ‘I Do’ to Representing Justina McCaffrey
Noble Collection Expands Partnership With Warner Discovery
By Allison Watkinson TLL Reporter The Noble Collection is expanding its existing licensing partnership with WBDGCP with new collectible products based on Warner Bros. Discovery’s portfolio of entertainment brands. “The Noble Collection’s partnership with Warner Bros. Discovery Global Consumer Products has allowed fans of all ages to celebrate their fandoms and engage … [Read more...] about Noble Collection Expands Partnership With Warner Discovery