By Allison Watkinson
The rapper, singer and businessman Ja Rule has been booked to headline the 2023 Licensing Expo’s Opening Night Party.
Ja Rule, aka Jeffrey Bruce Atkins Sr., released his first solo album, Venni Vetti Vecci, in 1999. Since his initial solo debut, Ja Rule has sold more than 20 million albums worldwide.
“Ja Rule has a distinctive style that relates across generations,” said Trelmage CEO, Charles Singleton. “He’s a savvy artist, extremely smart entrepreneur, an all-around great person to work with, and is truly a legend in the industry. We’re excited about finding additional collaboration and licensing opportunities for this one-of-a-kind icon.”
In addition to his musical ventures, Ja Rule is an active entrepeneur, businessman, and cultural influencer. In recent years, he has expanded the Ja Rule brand through collaborations with fashion designers, footwear manufacturers, accessories designers, liquor companies, and more. The Ja Rule brand is currently developing licensing deals for card games, board games and additional product categories.
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“With Ja Rule’s expertise on IP and brand extension, as well as 2023 marking the 50th anniversary of Hip-Hop, we could not think of a more perfect industry mover and sought-after icon to mark our first-ever event dedicated to fashion in licensing,” said Licensing Expo event director, Ella Haynes. “As a celebrated trendsetter and respected establisher of hip-hop and rap, Ja Rule brings bold energy and innovation to music, fashion, entertainment and brand identity. We cannot wait to have him perform to welcome our attendees and kick-off this year’s highly anticipated expo.”
The Licensing Expo opening night party will be held at the Daylight Beach Club on June 13, 2023. The Opening Night Entertainment was secured by the bi-coastal marketing and licensing agency, TreImage LLC, who will be represented at Licensing Expo in booth D114.
The Licensing Expo opening party is a 21+ networking and entertainment event that will include complimentary food and drinks, followed by a cash bar and entertainment.
Exhibitors and attendees of the Licensing Expo can purchase tickets to the opening night party on the online event registration form for $125.
Licensing Expo is an annual trade show event that brings more than five thousand brands and sixteen thousand businesses together for networking opportunities every year.
The Licensing Expo event is organized by the Global Licensing Group at Informa Markets and sponsored by Licensing International.
Trade Shows: Tickets Available For Licensing Expo Opening Night Party