By Gary Symons TLL Editor in Chief The charmingly clumsy beans from the hit video game Fall Guys has now entered the licensing world with a bang ... or maybe a thud. Devolver Digital says it has signed several worldwide, and world class, licensing partners for the record breaking title from Epic Games, which also produces Fortnite. “Fall Guys is cool, colourful, global, … [Read more...] about Video Games: Fall Guys Blunder Into Licensing Bonanza
Articles
CreateOn Adds CoComelon As 10th Licensee For Magna-Tiles
Fans of CoComelon have a new way to connect with the show, thanks to the launch of three new Magna-Tile products from CreateOn. The deal combines two brands that are both major hits, each in their own way. Magna-Tiles were originally designed in Japan under the name Pythagoras, and then brought to the US under license. Named as a top toy for children's learning by hundreds of … [Read more...] about CreateOn Adds CoComelon As 10th Licensee For Magna-Tiles
Art Ask Brokers Deal For Frida Kahlo-Inspired Moleskine Journals
Art Ask Agency says its partner Moleskine has launched its second collection of three luxury dated journals, based on the art of Frida Kahlo. After the success of the first collection launched in 2020, Art Ask says this second collection will also be distributed worldwide in stationery stores, airport stores and top end department stores at the end of 2022. The collection is … [Read more...] about Art Ask Brokers Deal For Frida Kahlo-Inspired Moleskine Journals
Who’s News: Wasserman Music Hires On Three New Agents
The Wasserman Music agency has hired on veteran agents Andrea Johnson, Emily Yoon and Erika Noguchi. Wasserman says the three new agents add to the agency’s strength in symphonic performances, legendary artists with massive catalogs of hits, and in developing intellectual property for the live performance space. Johnson’s roster includes veteran stars like David Foster, … [Read more...] about Who’s News: Wasserman Music Hires On Three New Agents
Celebrity Licensing: Rolling Stones Release Some Rockin’ Watches With Nixon
The Rolling Stones proved Time Is On Their Side as the classic rock band has launched a line of watches with timepiece creator Nixon. The Rolling Stones and Nixon are turning up the volume with a two-part, limited-edition capsule collection of timepieces, replacement watch bands, and other accessories. This collection, produced in partnership with Bravado, brings together … [Read more...] about Celebrity Licensing: Rolling Stones Release Some Rockin’ Watches With Nixon
Commentary: Russia Reopens Former Starbucks Outlets With Familiar Logo
By Gary Symons TLL Editor in Chief It wasn't just Ukraine that was invaded by Russia in February, as Western brands exited the country only to see their former outlets and factories taken over by local operators. The latest 'invasion' saw a Russian restauranteur and a local rapper unveiling Russia's new 'Stars Coffee' franchise last Thursday, under an awfully familiar logo. The … [Read more...] about Commentary: Russia Reopens Former Starbucks Outlets With Familiar Logo
Film Licensing: MGM Turns Legally Blonde Into Mobile Game
Fancy yourself as a crack legal mind, ready to match wits in the courtroom? If so, it's time to download Legally Blonde: The Game. MGM has partnered with Playside Studios to bring an innovative new game to mobile devices everywhere, featuring clever puzzle mechanics combined with captivating narrative. The game, of course, is based on MGM's massive hit Legally Blonde, which … [Read more...] about Film Licensing: MGM Turns Legally Blonde Into Mobile Game
Royal Mail Issues New Stamps That Are More Than Meets The Eye
Britain's Royal Mail is launching 13 stamps to celebrate the British contribution to the Transformers franchise from Hasbro. The Royal Mail says the main set of eight stamp designs are produced in pairs and feature original illustrations of Transformers Autobots and Decepticons locked in a battle, in a retro, "Generation 1 style" from the 1980s. Characters featured on the … [Read more...] about Royal Mail Issues New Stamps That Are More Than Meets The Eye
Ancient City of Dunhuang Depicted in Clash of Kings
The Chinese video game Clash of Kings has reached a "landmark licensing agreement" with Dunhuang Inspiration; part of the Dunhuang Culture & Tourism Group. The two-year deal, brokered by art and cultural IP specialist ARTiSTORY, gives Clash of Kings exclusive access to the historic assets, artworks and location-based resources of Dunhuang: a historic city, and UNESCO … [Read more...] about Ancient City of Dunhuang Depicted in Clash of Kings
We Want to Hear From You For TLL’s Annual Licensing Royalty Survey
By Gary Symons TLL Editor in Chief The Licensing Letter's annual survey on licensing royalties is now available, and we want to hear from you! Since 1978, The Licensing Letter has been providing the inside scoop to licensing professionals on everything from marketing budgets and guaranteed minimums to royalties paid in a wide range of product categories. TLL is currently … [Read more...] about We Want to Hear From You For TLL’s Annual Licensing Royalty Survey