The Rolling Stones and Nixon are turning up the volume with a two-part, limited-edition capsule collection of timepieces, replacement watch bands, and other accessories.
This collection, produced in partnership with Bravado, brings together the most famous logo in rock ‘n’ roll with a cultural forerunner in the watch and accessory space. The collection drops during the band’s 60th anniversary and will be released in two installments, with the first going live on Aug. 30, 2022, and the second later in 2022.
The first release in the Nixon x The Rolling Stones collaboration spans watches across the high and low ends of the Nixon spectrum and also includes two replacement watch bands made from recycled materials.
New fans or long-time groupies alike will love this two-part collection of timepieces and more from Nixon and The Rolling Stones, which includes a $1,600 collector’s piece.
The Rolling Stones Primacy ($1,600)
The partners say only 250 of these visually tactile timepieces will be produced. Nixon says The Rolling Stones Primacy “weaves together aesthetic rock-and-roll artistry for a tastefully distinguished wristwatch.”
Elegantly molded hands rotate around the woven Tongue logo and bluesy date window, locking in golden fusion with the orbiting indices. Japanese-made, mechanical automatic three-hand with sweeping seconds and a custom engraved rotor ensure precise timekeeping. Its brushed five-link, 20mm stainless-steel band, and custom, solid stainless-steel deployment clasp provides multi-point flexibility for superior comfort and security. Anti-glare sapphire crystal, scratch-resistant coating, and 10 ATM / 100m water rating ensure this frontman will have a long and extraordinary life.
The Rolling Stones 51-30 ($550)
The second most expensive watch in the series is an oversized 51-30 that plays it loud no matter what time it is. The watch features a neon sign font, classic Tongue logo, and a rock ‘n’ roll subdial harken back to the Stones’ early London club shows.
The Rolling Stones Time Teller ($175)
At a more accessible price point, the Time Teller is available in two distinct treatments to celebrate the legacy of The Rolling Stones. The all-gold version of The Rolling Stones Time Teller plays heavy with the classic Tongue on an all-gold face with tonal gold indices and hands.
For those looking for something a bit brasher, the all-red version features the spikey red Tongue logo first made famous on t-shirts for the Voodoo Lounge tour. A classic silhouette with a modern spin, it is sized perfectly for any wrist and features a 10 ATM / 100m water rating so it can hold up to both stage dives or dives into a backyard pool.
The Rolling Stones Staple ($175)
The Staple is the only digital watch in the collection. The bright yellow case artwork is inspired by the Voodoo Lounge album, offset by a black performance band that features Nixon and The Rolling Stones iconography. Constructed from Nixon’s Other People’s Plastic material made from ocean plastic, The Rolling Stones Staple blends rock aesthetic with new-age consciousness.
The watch features a razor-thin profile, customizable display, and performance-driven band, while a unique digital coinflip feature helps the indecisive make tough decisions.
Replacement Bands ($40-$50)
Nixon has also designed two Rolling Stones 20mm Recycled NATO Bands ($40) as a part of this collection, incorporating The Rolling Stones’ signature or the Tattoo You album on one-piece straps that are quick-drying and durable.
The 23mm FKM Rubber Band is soft to the touch, features quick-release spring bars for easy changing and stands out with a pattern inspired by the Voodoo Lounge album’s artwork.
Nixon’s collaboration with The Rolling Stones is its latest in a long history of partnerships with iconic musical talents. Previous collaborations with notables in the music industry have included Grateful Dead, Metallica, The Beastie Boys’ Mike D, Ozzie Osbourne, Pete Townshend, Tom Waits, and Ringo Starr.
The first installment of the Nixon x The Rolling Stones collection will be available online at https://www.nixon.com/pages/rolling-stones and select Nixon retailers worldwide beginning Aug. 30, 2022.