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CreateOn Adds CoComelon As 10th Licensee For Magna-Tiles

Fans of CoComelon have a new way to connect with the show, thanks to the launch of three new Magna-Tile products from CreateOn.

The deal combines two brands that are both major hits, each in their own way.

Magna-Tiles were originally designed in Japan under the name Pythagoras, and then brought to the US under license. Named as a top toy for children’s learning by hundreds of publications, Magna-Tiles are essentially a construction toy like LEGO blocks, but using magnetic geometric shapes.

Since its launch in 2020, parent company CreateOn has introduced over 100 Magna-Tiles Structures with licenses from Sesame Street, World of Eric Carle, Daniel Tiger’s Neighborhood and Dr. Seuss.

Each building block set offers screen-free tinkering and exploration for preschoolers to grownups. The Toy Foundation named The Beatles Yellow Submarine building set a finalist for its prestigious 2022 TOTY (Toy Of The Year) Award.

CoComelon marks the tenth beloved license in CreateOn’s children’s product line, and gives fans three new Magna-Tiles Structures from CreateOn this summer.

The first to launch is Bedtime Songs ($49.95), magnetic blocks that feature the characters JJ, Bingo, Tom Tom and YoYo. Each set features imagery from and story-etic lyrics of two popular songs from CoComelon’s library of nursery rhymes.

CreateOn VP Steve Rosen said he’s thrilled to be working with CoComelon, a show and brand that has exploded in popularity over the past few years.

“CoComelon is one of the most adored brands out there for children, so it felt like a natural fit for CreateOn to partner with global entertainment company Moonbug Entertainment,” said Rosen. “They are positioned to be the future of children’s media and IP, and CoComelon will provide reach like no other new property that we’ve seen in a long time.”

Rosen also says the positive messaging and educational content in CoComelon is a great fit for his company’s Magna-Tiles, which are all about learning and self expression.

“At CreateOn,” Rosen said, “we’re dreamers with a passion for possibilities and a love of exploration. It’s our belief that with a small spark, and a little imagination, anything is imaginable. Especially when you have the right tools!”

CoComelon is a show about childhood, celebrating the big moments for little kids. It follows JJ, his family and friends on fun everyday adventures exploring and learning through relatable situations and catchy songs.

In addition to helping preschoolers learn letters, numbers and even animal sounds, the show inspires positivity and nurtures a growth mindset for kids across the globe. It also provides parents with an opportunity to connect and play with their children as they watch together.

CreateOn’s three new sets explore two songs each that kids know and love from the show. This adds a new play pattern of design (math and science) with creativity.

The three themed sets are available online at CreateOn.com, Maisonette.com and Amazon, and on specialty store shelves coast to coast.


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