By Allison Watkinson TLL Reporter BBC Studios has hired Tycoon to expand licensing for the hit children's show Bluey into South and Central America. Bluey, an Australian production about a Blue Heeler puppy and his family, has become a runaway global hit, with a significant licensing program. BBC Studios is now looking at a major expansion for retail and licensing … [Read more...] about BBC Signs Tycoon As Licensing Agent For Hit Show Bluey
Articles
Cartoon Saloon BD to Oversee Licensing For My Father’s Dragon
By Allison Watkinson TLL Reporter Licensing for the Netflix film My Father's Dragon will be handled by Cartoon Saloon Brand Development, a division of the animation studio. My Father's Dragon is produced by Cartoon Saloon, a five-time Academy Award, Golden Globe, BAFTA, and Emmy-nominated animation studio. While most films get outside representation for licensing campaigns, … [Read more...] about Cartoon Saloon BD to Oversee Licensing For My Father’s Dragon
Licensing Partnerships: LMCA and Stobbs Form Joint Venture in Europe
By Gary Symons TLL Editor in Chief The brand licensing agency LMCA is expanding into Europe in an innovative partnership with the IP law firm Stobbs. The new partners say their collaboration will offer clients in Europe a powerful new way to promote and protect their brands. LMCA is one of the world's largest licensing agencies, with its HQ in New York and branch offices in … [Read more...] about Licensing Partnerships: LMCA and Stobbs Form Joint Venture in Europe
Frida Kahlo Collection Turns Your Home Into a Gallery
The Swedish brand Ekelund has signed a deal to create a home textiles collection using art from Frida Kahlo. Art Ask Agency, which brokered the deal, says the licensed Frida Kahlo x Ekelund collection will use organic cotton and environmentally certified textiles. "Global traditional Swedish heritage brand Ekelund have designed a full collection of textiles for the home made … [Read more...] about Frida Kahlo Collection Turns Your Home Into a Gallery
TOMY Named Master Toy Partner For Little SPOT Book Series
The pre-school toy leader TOMY has been named as the Master Toy Partner for the chart-topping A Little SPOT book series. The deal was secured by Surge Licensing, an entertainment IP development company that grows brands into multi-platformed entertainment and product licensing programs. The series A Little SPOT was written by Diane Alber, and is considered a market … [Read more...] about TOMY Named Master Toy Partner For Little SPOT Book Series
Hit Game Star Stable Gallops Into Global Toy Deal With Just Play!
The Swedish games company Star Stable Entertainment has signed a global toy deal with leading consumer products company Just Play. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen to become a top 10 toy company, according to NPD, for the past 5 years. The deal will comprise toy rights for its successful gaming brand, … [Read more...] about Hit Game Star Stable Gallops Into Global Toy Deal With Just Play!
Hit Game Star Stable Gallops Into Global Toy Deal With Just Play!
The Swedish games company Star Stable Entertainment has signed a global toy deal with leading consumer products company Just Play. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen to become a top 10 toy company, according to NPD, for the past 5 years. The deal will comprise toy rights for its successful gaming brand, … [Read more...] about Hit Game Star Stable Gallops Into Global Toy Deal With Just Play!
Experiential Licensing: Mattel and Kilburn Launch World of Barbie Attraction
Kilburn Lives has announced a partnership with Mattel for a new upcoming immersive attraction, the World Of Barbie. “We were asked to bring Barbie’s playset to life. Who can say no to that opportunity?” said Kilburn CEO Mark Manuel. “Barbie is as relevant today as she was when she was first introduced to the world 63 years ago, if not more. I watched my daughter live and play … [Read more...] about Experiential Licensing: Mattel and Kilburn Launch World of Barbie Attraction
Netflix Woes Just Beginning As It Loses Key Show Licenses
By Gary Symons TLL Editor in Chief Netflix faces an existential threat as it will soon lose the licenses for many of its most-viewed shows to rival streaming services. The streaming pioneer is rightly lauded for leading the way for the entire industry, with a business model that dismantled Blockbuster and posed the upstart streamer as a bona fide threat to traditional … [Read more...] about Netflix Woes Just Beginning As It Loses Key Show Licenses
Game Licensing: PacSwell Scores Eight New Licenses For Loteria
Pacific Swell Brands announced today they are expanding the Loteria Don Clemente licensing program with a roster of new partnerships. Adding to the success of past collaborations with Suavecito for personal care and apparel, and The Hundreds for streetwear, PacSwell has brokered deals with the following licensees: Buckle Down: belts, lanyards, wallets, pet products CPTN … [Read more...] about Game Licensing: PacSwell Scores Eight New Licenses For Loteria