The Licensing Letter

Articles

Game Developer Wargaming Leaves Belarus Over Ukraine Conflict

By Gary Symons TLL Editor in Chief Many brands face difficult decisions over the war in Ukraine, but few have made more difficult decisions than video game developer Wargaming. The producer of popular franchises World of Tanks and World of Warships, among others, Wargaming has fired one of its founders, moved its company headquarters out of Belarus, and has terminated its … [Read more...] about Game Developer Wargaming Leaves Belarus Over Ukraine Conflict

Smiley Celebrates 50 Years With Pop-up Experience

In celebration of the brand's 50th anniversary, Smiley has launched an in-store experience with Urban Outfitters in Europe. Smiley says Urban Outfitters launched a Europe wide in-store experience beginning on April 4, as part of their collaboration with Smiley, which has been celebrating its 50th anniversary throughout 2022. The licensed partnership is part of an ambitious … [Read more...] about Smiley Celebrates 50 Years With Pop-up Experience

Experiential Licensing: Batman Interactive Experience Launching at Spyscape

A new interactive experience from DC and SPYSCAPE will allow Batman fans to unleash their inner superhero sidekick. SPYSCAPE is part of Cipher Corp Ltd, a multi-disciplinary imagineering company creating innovative brands, culture and technology. SPYSCAPE's mission is to inspire people to uncover their own superpowers through physical and digital experiences based around spy … [Read more...] about Experiential Licensing: Batman Interactive Experience Launching at Spyscape

CAA Completes Takeover of CAA-Global Brands Group

Creative Artists Agency (CAA) says it has completed its takeover of CAA-GBG Global Brand Management Group. CAA-GBG was originally created as a joint operation between CAA and holding company Global Brands Group in 2016. The two companies founded their joint venture in 2016, and became a major player in brand licensing. Clients included Budweiser, Coca-Cola, The Cheesecake … [Read more...] about CAA Completes Takeover of CAA-Global Brands Group

Who’s News: Major Leadership Changes at Hasbro and Mattel

Mattel Names New  President and Chief Commercial Officer; Hasbro Adds Two New Directors Two of the world's largest toy and entertainment conglomerates have made key changes to their upper management and board composition. Hasbro announced Elizabeth Hamren, Chief Operating Officer of Discord Inc., and Blake Jorgensen, Executive Vice President of Special Projects, and former … [Read more...] about Who’s News: Major Leadership Changes at Hasbro and Mattel

Dr. Scholl’s Puts Best Foot Forward in Auto Licensing Deal

Licensing agency Brandgenuity has extended popular foot care brand Dr. Scholl’s into automotive accessories with industry leader Custom Accessories. Since 1974, Custom Accessories has been a leader in vehicle accessories. The company offers a complete portfolio of products and solutions including seat cushions, seat covers, and steering wheel covers. Custom Accessories … [Read more...] about Dr. Scholl’s Puts Best Foot Forward in Auto Licensing Deal

Warner Unveils Magical Licensing Deals for Fantastic Beasts

WarnerMedia Global Brands and Experiences is launching a collection of products to celebrate the upcoming film Fantastic Beasts: The Secrets of Dumbledore. Fantastic Beasts: The Secrets of Dumbledore is the newest adventure in the Wizarding World created by J.K. Rowling. The film features an ensemble cast led by Oscar winner Eddie Redmayne and two-time Oscar nominee Jude … [Read more...] about Warner Unveils Magical Licensing Deals for Fantastic Beasts

ARTiSTORY Enters Partnership with the Benaki Museum

ARTiSTORY has signed global licensing rights with the Benaki Museum in Greece, adding to its growing portfolio of international cultural partners. The Benaki Museum opened its doors in 1931 in Athens and is among the most extensive museums in Europe. Arranged across 10 buildings, it receives more than 450,000 visitors a year to its galleries and exhibitions, performing arts … [Read more...] about ARTiSTORY Enters Partnership with the Benaki Museum

Sesame Workshop Develops 360° Capture of Sesame Street Set with Epic Games

Sesame Workshop has received an Epic MegaGrant from Epic Games, which will be used to support the production of a 360° capture of the set. The $150,000 Epic MegaGrant helps with the creation of a high-definition digital version of the Sesame Street set that captures iconic locations including the 123 Sesame Street brownstone and its front stoop, Oscar’s trash can, Hooper’s … [Read more...] about Sesame Workshop Develops 360° Capture of Sesame Street Set with Epic Games