Licensing agency to Build Licensing Programs for Fireball and Southern Comfort in the UK and Europe Brandgenuity says spirits company Sazerac has extended the agency’s scope to include the United Kingdom and Europe. The agency will build licensing programs for priority brands including Fireball Whisky and Southern Comfort. Sazerac is an American family-owned company with a … [Read more...] about Beverage Licensing: Sazerac Company Invades Europe with Brandgenuity
Food and Beverages
Celebrity Licensing: Starbucks and Taylor Swift Collab on ‘Taylor’s Latte’
By Gary Symons TLL Editor in Chief Starbucks scored a big win on a celebrity licensing deal over the weekend, as 'Swifties' flocked to the world's most popular barista chain for a Taylor Swift-themed Grande Caramel Nonfat Latte. As some described it, the 'Taylor's latte" featured the taste of caramel, a crisp autumn day, and a 'bad breakup in 2012', a reference to the song … [Read more...] about Celebrity Licensing: Starbucks and Taylor Swift Collab on ‘Taylor’s Latte’
Food Licensing: Ocean Spray Partners With Highlights On Educational Magazines
The farm co-op Ocean Spray, best known for cranberries, is partnering with Highlights for Children to educate America’s students on the heritage of the cranberry superfruit. Together, the brands will be offering teachers and parents free, downloadable Highlights-created mini magazines launching November 2021, and April 2022, that bring Highlights’ ‘Fun with a Purpose’ to Ocean … [Read more...] about Food Licensing: Ocean Spray Partners With Highlights On Educational Magazines
Bailey’s Partners With Lir For Line of Christmas Treats
Bailey's, one of the world's largest liqueur brands, has partnered with master chocolatiers Lir to deliver a delicious line of festive chocolate treats sure to excite Baileys fans across Ireland and the UK this holiday season. Bailey's launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo … [Read more...] about Bailey’s Partners With Lir For Line of Christmas Treats
Masterchef Jr. Partners With Abacus On Virtual Reality Cooking Kit
It seems it's all about the Metaverse and Virtual Reality this year, and now Masterchef is joining the trend through a partnership with virtual reality leader Abacus Brands. Abacus Brands, a leader in educational virtual reality toys, is partnering with Masterchef Junior on a virtual reality cooking kit. The STEM focused kit features a unique interactive cooking experience … [Read more...] about Masterchef Jr. Partners With Abacus On Virtual Reality Cooking Kit
Book Licensing: The Snowman Prefers Biscuits To Carrots
Penguin Ventures has partnered with Fox’s Biscuits to launch The Snowman Biscuit Selection tin in time for Christmas this year. The Snowman Biscuit Selection tin brings together two British brands that are synonymous with the festive season: Fox’s and The Snowman, Raymond Briggs’ timeless picture book and a much-loved animated film. “We’re delighted to have Fox’s on board as … [Read more...] about Book Licensing: The Snowman Prefers Biscuits To Carrots
Surge Brands Sign First Licensing Deals For ‘Toxic Waste’
Surge Brands has signed an impressive roster of licensees for its client Candy Dynamics ... especially considering those deals are for a candy called Toxic Waste! But Surge Brands also says they are responding to demand from retailers for licensed consumer products, as the Toxic Waste line has become one of the hottest selling new candies in the market. As a result, the agency … [Read more...] about Surge Brands Sign First Licensing Deals For ‘Toxic Waste’
Canadian Experiment Furthers McDonald’s Sustainability Goals
By Gary Symons TLL Editor in Chief McDonald's is continuing its drive toward environmental sustainability with a new program in Canada that will see two Green Concept Restaurants unveiled in London, Ontario, and Vancouver, British Columbia. The move follows a major initiative reported on by The Licensing Letter on Sept. 22 (see link below) that saw McDonald's announce a … [Read more...] about Canadian Experiment Furthers McDonald’s Sustainability Goals
Brand Central & Metrostar announce first UK Licensing Deals for Kraft Heinz
Brand Central and Metrostar have announced six new partners on behalf of their client Kraft Heinz in the UK. Metrostar and Brand Central LLC were appointed to manage the Kraft Heinz brand licensing in the UK and Ireland in June 2020. The response to Kraft Heinz brands from licensees and retailers has been excellent and we’re delighted to welcome such experienced partners to … [Read more...] about Brand Central & Metrostar announce first UK Licensing Deals for Kraft Heinz
CRAYOLA Announces Back to School Cross Promotions
Going back to school is always a major event for moms, kids, teachers and retailers, and this year Crayola has teamed up with leading consumer goods brands to celebrate and inspire creativity as children return to in-person school, in some cases for the first time in over a year. While the average consumer may not know it, Crayola tops the ranks of back-to-school brands in … [Read more...] about CRAYOLA Announces Back to School Cross Promotions