By Allison Watkinson TLL Reporter HipDot has been granted a license from Girl Scouts of the USA for a limited-edition makeup collection inspired by the organization’s most-loved cookie varieties. The licensed makeup line includes two scented eyeshadow palettes, three lipsticks, two custom-designed eye brushes, and a collector’s box. “We are thrilled to see our cookie colors … [Read more...] about Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection
Non-profits
Charity Fundraiser: Place Your Bids For Light Fund Silent Auction
By Sian Dorrington The Light Fund English Channel Relay fundraiser silent auction site is now live! Yes, it’s time to place your bids on a fabulous selection of event tickets, money-can’t-buy experiences, rare souvenirs and much, much more. From the May 16 all members of the licensing industry—brand owners, licensees, licensors and all who work with them—are invited to click … [Read more...] about Charity Fundraiser: Place Your Bids For Light Fund Silent Auction
World of Warships Partners With Global Network of Naval Museums
Video game publisher Wargaming has announced a program to promote naval museums through its popular World of Warships title. Wargaming says it is relaunching its successful Longest Night of Museums initiative, which is designed to publicize and support naval museums across the world. Beginning May 18, 2022, World of Warships will publish one museum showcase article per week, … [Read more...] about World of Warships Partners With Global Network of Naval Museums
Beanstalk Offers Free Licensing Workshops For Ukraine Aid Effort
By Allison Watkinson TLL Reporter To celebrate Beanstalk’s 30th anniversary, the global brand licensing agency is offering a series of complimentary Licensing Lab workshops to three chosen brand owners. In return, Beanstalk asks only that the companies donate an amount of their choice to Unicef for its aid efforts in Ukraine. Following review of the contestants’ … [Read more...] about Beanstalk Offers Free Licensing Workshops For Ukraine Aid Effort
Light Fund Planning Silent Auction for Charitable Fundraiser
Mid-May sees start of two-week auction to support English Channel Relay fundraiser Submitted by Sian Dorrington With less than two months to go before two teams of six people brave the unforgiving waters of the Channel and race to France, the organizers of The Light Fund English Channel Relay fundraiser have announced plans for a silent auction to get the donations even … [Read more...] about Light Fund Planning Silent Auction for Charitable Fundraiser
Non-Profit Licensing: Sesame Workshop and Metlife Partner on Aid Program in Brazil, Mexico
By Allison Watkinson TLL Reporter Sesame Workshop and MetLife Foundation have announced a new phase of their partnership aiding disadvantaged groups in Latin America. The initiative is called Dream, Save, Do: Financial Empowerment for Underserved Populations in Brazil and Mexico, and has been running for seven years. Sesame Workshop is the nonprofit media and educational … [Read more...] about Non-Profit Licensing: Sesame Workshop and Metlife Partner on Aid Program in Brazil, Mexico
Thread LLC To Develop Licensing Opportunities For Craft & Forge
The Colonial Williamsburg Foundation this week announced the launch of Craft & Forge, an innovative new lifestyle brand rooted in the esteemed traditions of American craftsmanship and designed for a modern world. And to ensure a smooth launch, the Foundation says it has enlisted top licensing agency Thread LLC to lead its licensing efforts for the new line. “Thread is … [Read more...] about Thread LLC To Develop Licensing Opportunities For Craft & Forge
US Army Marches Into Licensing Deal With Crocs
The U.S. Army has licensed the footwear brand Crocs to produce Army-branded Jibbitz charms allowing Americans to show their pride in the Armed Forces. Jibbitz charms are small decorations that can be added to Crocs, as seen in the photo above, allowing wearers to personalize their footwear. The company sells a wide range of Jibbitz charms on its website. In a deal brokered by … [Read more...] about US Army Marches Into Licensing Deal With Crocs
Barbie Honors Frontline Heroes With New Program
In real life, heroes usually don't wear a cape, and they don't have super powers. What they do have is selflessness, persistence and courage, like the many thousands of frontline medical workers who have risked their own lives to care for COVID-19 patients, and distribute lifesaving vaccines to hundreds of millions of people. Toymaker Mattel is now recognizing their … [Read more...] about Barbie Honors Frontline Heroes With New Program
Brizo Releases Frank Lloyd Wright Collection
The Frank Lloyd Wright Bath Collection by Brizo pays tribute to Wright's enduring influence The luxury bath and kitchen fittings company Brizo has developed a stunning new collection based on the architectural artistry of Frank Lloyd Wright. The company says it developed the line in partnership with the Frank Lloyd Wright foundation, in order to pay homage to the brilliant … [Read more...] about Brizo Releases Frank Lloyd Wright Collection