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FOOD AND BEAUTY

Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection

By Allison Watkinson

TLL Reporter

HipDot has been granted a license from Girl Scouts of the USA for a limited-edition makeup collection inspired by the organization’s most-loved cookie varieties.

The licensed makeup line includes two scented eyeshadow palettes, three lipsticks, two custom-designed eye brushes, and a collector’s box.

“We are thrilled to see our cookie colors allow for self-expression and inspiration through this launch with HipDot,” said Brian Crawford, Girl Scouts Vice President of Licensing.

“This is our first step into the makeup case, and we hope this fun and beautiful cosmetics line delights consumers beyond the annual Girl Scout Cookie Season.”

The Girl Scout Cookie Program is the largest girl-led entrepreneurial program in the world. Backed by adult volunteers, mentors, and millions of alums, Girl Scouts of the USA empowers its members with a range of activities that include camping, community service, first aid, and earning badges by acquiring useful skills.

“Girl Scouts closely aligns with us in terms of the values and message we look to put out as a brand, so joining forces for this out of the (cookie) box collaboration made so much sense,” said HipDot CEO Jeff Sellinger.

“Whether you were a Girl Scout yourself or are a fan of the delicious cookies, we hope this collection helps inspire the same courage, confidence, and character that goes along with what Girl Scouts stands for.”

Founded in 2016, HipDot is an innovative makeup company that is best known for its licensed makeup collaborations with popular artists and brands.

Like all HipDot products, the products in the HipDot x Girl Scouts collection are vegan and certified cruelty-free. All HipDot products are free of parabens, talc, phthalates, petroleum, mineral oil, and other harmful ingredients.

The newly released HipDot and Girl Scouts makeup line includes the following products:

  • Thin Mints Palette: The Thin Mints Pigment Palette consists of natural tones including nudes, browns, and taupes inspired by the top-selling Girl Scout Cookie. All shades are blendable mattes, satins, and shimmers. The eyeshadow set is scented with mint and chocolate.
  • Coconut Caramel Palette: The Coconut Caramel Pigment Palette features purple, black and gray tones inspired by coconut caramel Girl Scout Cookies. This set is scented with hints of coconut and caramel.
  • Lemon, Coconut Caramel, and Thin Mints Lipsticks: This set of three lipsticks is inspired by Girl Scout Cookie scents and infused with coconut oil, argan oil, and vitamin E. All of the lipsticks were formulated to glide on smoothly with a one-time applicator. This scented lipstick set is scented with coconut caramel, lemon, and mint chocolate.
  • Collectors Box: This box contains both palettes, and the lipstick set, along with a custom brush set.

The HipDot x Girl Scouts makeup collection is currently available for purchase on Hipdot.com. Earthbound Brands is the agency for the Girl Scouts of the USA.


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