By Allison WatkinsonTLL ReporterMacy’s, Inc. has announced the appointment of Massimo (Max) Magni as its new chief customer and digital officer. Founded in 1858, Macy's Inc. is a U.S. department store chain that currently operates an extensive ecommerce business alongside numerous brick-and-mortar retail locations across the country. In his new role at Macy's, Magni will guide … [Read more...] about Who’s News: Macy’s Names Massimo (Max) Magni As Chief Customer and Digital Officer
Corporate
Cronus Global and Kung Fu Tea Kick Off New Licensing Partnership
Agency to Launch Licensing Program for America’s #1 Bubble Tea Brand The international brand licensing agency is celebrating a bubbly new partnership with bubble tea giant Kung Fu Tea. Cronus Global will be representing Kung Fu Tea for food, beverage, and lifestyle licensing across all consumer products categories. The partnership is intended to tap into the growing, … [Read more...] about Cronus Global and Kung Fu Tea Kick Off New Licensing Partnership
Lightning Report Examines Hottest Trends From Licensing Expo 2023
By Gary Symons TLL Editor in Chief If you're following up on your work at this year's Licensing Expo, then the newly released Lightning Report could be a valuable tool Brand Central Insights and The Licensing Letter have just released the latest edition of the Lightning Report, focusing on the best opportunities coming out of the show. "One thing is clear from Expo … [Read more...] about Lightning Report Examines Hottest Trends From Licensing Expo 2023
Brand Central and Entenmann’s Launch New Ready-To-Bake Cookie Dough Collection
By Allison WatkinsonTLL ReporterBrand Central has developed a new Ready-To-Bake Cookie Dough product line for Bimbo Bakeries USA's baked goods brand, Entenmann’s.The deal was brokered by Brand Central as the licensing agency for both Bimbo Bakeries USA and its Entenmann’s subsidiary.“We are thrilled to help grow the Entenmann’s brand into the ready-to-bake cookie dough … [Read more...] about Brand Central and Entenmann’s Launch New Ready-To-Bake Cookie Dough Collection
Kellogg’s Partners With Sugarland Distilling Co. For Brunch-Inspired Eggo Liqueur
By Allison WatkinsonTLL ReporterKellogg's Eggo brand has partnered with Sugarlands Distilling Co. for a second time to launch Eggo Brunch in a Jar Sippin’ Cream. Eggo is a frozen waffle food brand that has been owned by The Kellogg Company since 1968.The licensing partnership with Sugarland was brokered by Kellogg’s exclusive global food and beverage licensing agency, … [Read more...] about Kellogg’s Partners With Sugarland Distilling Co. For Brunch-Inspired Eggo Liqueur
Who’s News: Invisible Universe Appoints Jonathan Schneider As Studio President
By Allison WatkinsonTLL ReporterInvisible Universe has appointed experienced industry executive, Jonathan Schneider, as its new studio president. Invisible Universe is an internet-first animation studio that specializes in developing and distributing animated character IPs. The studio initially debuts animated IPs on social media and web3 platforms before expanding the … [Read more...] about Who’s News: Invisible Universe Appoints Jonathan Schneider As Studio President
Compass Natural Partners With USDA in Organic Farming Initiative
By Allison WatkinsonTLL ReporterCompass Natural Marketing has entered into a cooperative agreement with the USDA to support its Transition to Organic Partnership Program (TOPP). The USDA's TOPP program is designed to foster organic agriculture and provide technical assistance to new and existing organic farmers.TOPP is building partnership networks in six regions across the … [Read more...] about Compass Natural Partners With USDA in Organic Farming Initiative
MrBeast In Legal Battle With Restaurant Licensing Partner
By Gary Symons TLL Editor in Chief Sometimes licensing deals just go bad, and it looks like that's the case for the partnership between YouTube star MrBeast and Virtual Dining Concepts. The partners went into business to create a virtual restaurant chain called MrBeast Burger, but both parties have now filed suit against the other. Currently the #1 individual YouTuber in … [Read more...] about MrBeast In Legal Battle With Restaurant Licensing Partner
Pot Company Tilray Acquires Craft Beer Companies From Anheuser-Busch
By Gary Symons TLL Editor in Chief The cannabis company Tilray Brands has agreed to buy out eight beer and beverage brands from Anheuser-Busch, owner of Budweiser. The move is part of an on-again, off-again relationship between the beer company and the pot company, as parent company AB-InBev was formerly an investor and partner with Tilray. AB-InBev is the world's … [Read more...] about Pot Company Tilray Acquires Craft Beer Companies From Anheuser-Busch
Feature: Is BIP Marketplace the Future of Licensing?
By Gary Symons TLL Editor in Chief The online licensing marketplace BIP could well be showing us the future of licensing, with more than 50 licensing deals logged to date. BIP is an online platform that helps licensors and licensees find each other, acting essentially as a matchmaker for the industry. The BIP licensing hub also features several tools that help in the deal … [Read more...] about Feature: Is BIP Marketplace the Future of Licensing?