The Licensing Letter

Corporate

Mabi Swimwear’s Collab With Amazonian Activist Yarikazu Xipaya

By Gary Symons TLL Editor in Chief Mabi Swimwear is working with the indigenous activist Yarikazu Xipaya to raise awareness to the protection of the Amazon Rainforest. Xipaya is an activist who is now working on her law degree to provide her with tools to better defend her people's culture, as well as the environment of the rain forest in the Amazon river basin. Xipaya … [Read more...] about Mabi Swimwear’s Collab With Amazonian Activist Yarikazu Xipaya

Outright Games Partnership To Contribute Funds to UNICEF

By Allison Watkinson TLL Reporter Outright Games has entered a long-term partnership with UNICEF to support the charity through the sale of licensed video game bundles. “We couldn’t be prouder to come onboard as UNICEF UK’s first ever official partner within the video game industry," said Outright Games CEO, Beth Goss. "Our aim is to take our best-in-class stable of … [Read more...] about Outright Games Partnership To Contribute Funds to UNICEF

Expo: Finalists Announced for Licensing Excellence Awards

By Allison Watkinson TLL Reporter Licensing International has officially announced its full list of finalists for the upcoming 2023 Excellence Awards. This year’s Excellence Awards features 201 finalists in 30 categories. The finalists were chosen from more than 850 submissions which were reviewed by a panel of 200 judges from 20 countries across the globe. Several … [Read more...] about Expo: Finalists Announced for Licensing Excellence Awards

Peanuts’ Snoopy T-Shirt is Encouraging Americans to Donate Blood

By Gary Symons TLL Editor in Chief A Snoopy T-shirt licensed to the American Red Cross has gone viral, driving huge traffic to blood donor clinics. The literally life-saving licensing deal with Peanuts Worldwide went viral on TikTok since it was launched on April 1, encouraging many first-time donors to give blood in exchange for the exclusive shirt. The shirt shows … [Read more...] about Peanuts’ Snoopy T-Shirt is Encouraging Americans to Donate Blood

TLL Survey: Last Chance to Win Cirque Tickets or Amazon Cash!

Survey Respondents Get Free Copy of $429 Report, With Chance to Win Draw Prizes As Well If you've got 10 minutes free this weekend, make sure to fill out the 2023 Royalty Trends Survey for a chance to win some valuable prizes. The deadline to complete the licensing survey is end of day on Monday, April 17. The Royalty Trends Report is due for publication on May … [Read more...] about TLL Survey: Last Chance to Win Cirque Tickets or Amazon Cash!

Entenmann’s Partners with Sorrisa Group to Launch New Frozen Treats

By Allison Watkinson TLL Reporter Bimbo Bakeries USA is partnering with Sorrisa Group Inc. to release a line of ice cream products inspired by Entenmann’s baked goods. The partnership was brokered by Bimbo’s exclusive licensing agency Brand Central LLC. Brand Central is a global business consultation agency that provides services such as brand extensions, trend … [Read more...] about Entenmann’s Partners with Sorrisa Group to Launch New Frozen Treats

Who’s News: Lisa Marks Associates Expands With Two Key Hires

By Allison Watkinson TLL Reporter The brand management agency Lisa Marks Associates has appointed Maureen Taxter as SVP of licensing and Donna Moore as director of product development. Maureen Taxter brings over 20 years of experience in senior executive positions in the licensing industry. Prior to joining LMA, she held leadership roles at companies such as Nickelodeon … [Read more...] about Who’s News: Lisa Marks Associates Expands With Two Key Hires

New Kellogg’s Cereal a Part of Your Miraculous Breakfast

By Allison Watkinson TLL Reporter Kellogg's and ZAG have partnered to create a co-branded breakfast cereal based on the ZAG Heroez franchise, Miraculous. The Kellogg Company is a global producer of branded convenience and snack foods such as cereal, frozen products, and packaged noodles. “For more than a century, people have started their day with Kellogg’s cereal, … [Read more...] about New Kellogg’s Cereal a Part of Your Miraculous Breakfast

Crayola Bringing Color to Well Woven Run Collection

By Allison Watkinson TLL Reporter Crayola and and the US decor company Well Woven have created a new licensed rug collection inspired by Crayola crayons. The co-branded rug collection includes a mix of abstract patterns, illustrative designs, and positive messages. “Our exciting collaboration with Well Woven now gives anyone who enjoys the expressive possibilities of … [Read more...] about Crayola Bringing Color to Well Woven Run Collection