The first range—designed for women—will launch in time for RHS Flower Show Tatton Park in July
By Allison Watkinson
The Royal Horticultural Society (RHS) has announced the appointment of Threadbare, a family-run fashion house, to produce a range of apparel.
The new lines will include apparel collections for women, men, children and—in a first for the RHS— dogs!
“Threadbare’s commitment to providing high-quality fashion pieces that are both sustainable and ethically sourced makes it an ideal RHS licensee,” said RHS licensing manager Cathy Snow. “This collection, stylish and affordable with a marvellous use of RHS Lindley Library imagery is a joy. We’re delighted to be partnering with Threadbare.”
Since its formation in 1804, the RHS has grown into the UK’s leading gardening charity, touching the lives of millions of people. RHS annually welcomes more than three million visitors each year to its five gardens in the UK, where visitors can enjoy over 34,000 different cultivated plants. The RHS also organizes events such as the world famous RHS Chelsea Flower Show, other national shows, schools and community work, and partnerships such as Britain in Bloom.
The first collection launches in time for RHS Flower Show Tatton Park in Knutsford, Cheshire (19-23 July 2023), and features eight pieces consisting of two tops, one pair of trousers and one dress – each in a choice of two colourways.
All the designs used in this collection have been inspired by assets from the RHS Lindley Collections, the world’s finest collection of botanical art. The partnerships with the RHS will be highlighted on the Threadbare website.
“The marvellous design assets of the RHS Lindley Library, the support of the RHS itself and our own focus on quality and affordability have come together in a wonderful and unique collection,” said Threadbare ladies wear designer Rachael Myers. “We’re thrilled with this collection and looking forward to more launches in 2024.”
The first range will be available to buy starting July 18 exclusively on Threadbare.com. Threadbare/RHS apparel ranges for men and children, and jumpers and jackets for dogs, will follow in 2024.
To support the launch campaign, a photoshoot recently took place at RHS Garden Bridgewater in Salford, a stunning 156-acre RHS Garden in the heart of the North West. Threadbare have also visited the RHS Lindley Library in London to highlight the images that inspired the prints used on the fabrics and filmed promotional material.
Threadbare launched in 2017 as a contemporary menswear brand. Since then, it has expanded into womenswear, childrens’ wear and accessories and, most recently, fashionable accessories for dogs. All Threadbare clothing is designed and manufactured in a way that benefits the local community, while minimizing impact on the wider environment, the company says, adding that none of the materials used are derived from animals.