By Allison Watkinson TLL Reporter Licensing International has announced that the 2023 Licensing Expo will offer premium Round Table talks, led by experts in the industry. The lineup includes two days of expert-led Round Table discussions with executives from prominent industry associations and businesses. During the sessions, participants can seek guidance, insights … [Read more...] about Licensing Expo Offers Expert Advice Through Round Table Sessions
Corporate
Ocean Spray and Hershey Partner on Some Sweet Treats
By Allison Watkinson TLL Reporter Ocean Spray has partnered with The Hershey Company for a co-branded snack line made with real dried fruit. The new snack line includes Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites. The new Hershey x Ocean Spray products will be available in both 5 oz. and 8 oz. resealable pouches for … [Read more...] about Ocean Spray and Hershey Partner on Some Sweet Treats
Art Licensing: Moxie Secures Partnership With Romare Bearden Foundation
By Allison Watkinson TLL Reporter Moxie and Co has secured a global partnership with the Romare Bearden Foundation to represent its artwork, prints and commercial designs. The Romare Bearden Foundation is a non-profit organization that was established in 1990 by the estate of Romare Bearden to preserve and expand upon the late artist's legacy. Bearden was an … [Read more...] about Art Licensing: Moxie Secures Partnership With Romare Bearden Foundation
LEGO, Spin Master Announce New Support for Ethical Toy Program
By Gary SymonsTLL Editor in Chief Thirty thousand children of factory workers will benefit as LEGO and Spin Master announced new funding to expand the Ethical Toy Program across China, Vietnam and Mexico. The Ethical Toy Program is a program by the International Council of Toy Industries, which is the convening organization for the worldwide toy industry. ICTI and its … [Read more...] about LEGO, Spin Master Announce New Support for Ethical Toy Program
Asembl Appointed As Agency for McCormick’s Aeroplane Jelly
By Allison Watkinson TLL Reporter Asembl has been appointed as the licensing representative for McCormick’s Aeroplane Jelly brand across Australia and New Zealand. Asembl is a research-driven brand extension agency that specializes in developing partnerships for licensed design, FMCG and lifestyle products. The agency is part of the Merchantwise Group and is … [Read more...] about Asembl Appointed As Agency for McCormick’s Aeroplane Jelly
Jolly Rancher Partners With Beautify Earth
By Allison Watkinson TLL Reporter Hershey's Jolly Rancher brand has partnered with Beautify Earth for limited-edition Jolly Rancher Gummies packaging and public murals by street artists. Beautify Earth is a creative licensing agency that connects brands with local artists for public murals, packaging and digital storytelling. The new limited-edition packaging features … [Read more...] about Jolly Rancher Partners With Beautify Earth
Pop Up Your Own Cafe With Helinox x Café Kitsuné Collection
By Allison Watkinson TLL Reporter Helinox and Café Kitsuné have partnered to create a co-branded collection of portable café furniture. Helinox is a modern design company that specializes in lightweight, portable furniture and accessories. The new collection uses Helinox’s Café Chair One and Café Table design which are enhanced with customized Café Kitsuné details. … [Read more...] about Pop Up Your Own Cafe With Helinox x Café Kitsuné Collection
Manic Panic Releases Hair Raising Hot Sauces With Jade City Foods
By Allison Watkinson TLL Reporter Jade City Foods and Manic Panic have entered a licensing partnership for coffees and hot sauces inspired by Manic Panic hair dyes. Founded in 2021, Jade City Foods specializes in creating, developing, and marketing food and beverage products in collaboration with pop-culture brands. The company uses crops from environmentally-friendly … [Read more...] about Manic Panic Releases Hair Raising Hot Sauces With Jade City Foods
Authentic Brands and Global Citizen Launch Take Action Campaign
By Allison Watkinson TLL Reporter Authentic Brands Group and Global Citizen have launched their co-branded Take Action campaign to raise awareness for global poverty. The co-branded four-year Take Action partnership between Authentic Brands and Global Citizen was initially announced earlier this year. The charitable initiative will appear across a series of co-branded … [Read more...] about Authentic Brands and Global Citizen Launch Take Action Campaign
Video Gaming: Mercedes-Benz Adds Angry Birds for Playful Passengers
By Allison Watkinson TLL Reporter Rovio Entertainment has partnered with Mercedes-Benz to bring the Angry Birds game to the new Mercedes-Benz E-Class model. The new partnership will make the Angry Birds game available on the dashboard touchscreen of the Mercedes-Benz E-Class sedan through the automotive App Store, Faurecia Aptoide. The dashboard touchscreen in the new … [Read more...] about Video Gaming: Mercedes-Benz Adds Angry Birds for Playful Passengers