The Licensing Letter

Corporate

Roast Beast Sauce and Who Hash Available at Dr. Seuss eCommerce Site

By Allison Watkinson TLL Reporter  Jade City Foods and Dr. Seuss Enterprises have launched a co-branded e-commerce website for their limited edition Grinch-themed product line. The products in the licensed collection include coffee, hot chocolate, matcha, and hot sauce featuring characters from How The Grinch Stole Christmas! such as the Grinch, Max, and Cindy-Lou Who. … [Read more...] about Roast Beast Sauce and Who Hash Available at Dr. Seuss eCommerce Site

Original Grain & Buffalo Trace Release Timepiece for the True Bourbon Lover

By Allison Watkinson TLL Reporter Original Grain has partnered with Buffalo Trace Bourbon to create innovative, limited-edition watches from bourbon barrels. The licensing agreement was brokered by Buffalo Trace’s licensing agency, Brandgenuity. Brandgenuity is also responsible for managing the development and rollout of the licensing program. The co-branded product release … [Read more...] about Original Grain & Buffalo Trace Release Timepiece for the True Bourbon Lover

Sustainability: McCain and Roblox Promote Regenerative Farming

By Rob Hutchins Editor at Products of Change McCain Foods is entering the Metaverse to introduce its new Regen Fries – chips made with potatoes grown using regenerative farming methods - as part of the #SaveOurSoil initiative. McCain’s Regen Fries are produced via regenerative farming methods which build soil health, improve biodiversity, and enhance on-farm resilience … [Read more...] about Sustainability: McCain and Roblox Promote Regenerative Farming

Kura Sushi Restaurants Offer Tetris-Inspired Take-Out Boxes

By Gary Symons TLL Editor in Chief The Japanese restaurant chain Kura Sushi has released a clever and hilarious line of sushi boxes based on the instantly recognizable shapes from Tetris. It's another example of Tetris smartly using the shapes from the hit video game - called Tetriminos - in ways that resonate with its many fans. For example, TLL previously covered the … [Read more...] about Kura Sushi Restaurants Offer Tetris-Inspired Take-Out Boxes

Who’s News: Licensing International Rising Stars Revealed

By Allison Watkinson TLL Reporter Licensing International has announced the six licensing professionals that will receive the 2022 Rising Star Award. The Rising Star Award from Licensing International celebrates the contributions of young professionals that work in the international brand licensing industry. To be eligible for the peer-nominated award, candidates must be a … [Read more...] about Who’s News: Licensing International Rising Stars Revealed

Transport for London Seeking New Licensing Agency

By Gary Symons TLL Editor in Chief The world famous Transport for London organization has issued a tender seeking bids for a brand licensing and development contract. The tender for the TfL contract was posted in late October on the UK government's Find Tender Service. It calls for a three-year contract with the option to extend for a further two years on a yearly … [Read more...] about Transport for London Seeking New Licensing Agency

Ferrero To Release Miraculous Kinder Surprise Eggs

By Allison Watkinson TLL Reporter ZAG has signed an agreement with Ferrero for a multi-territory, in-store promotion for its licensed property, Miraculous. Ferrero is a multinational manufacturer of chocolate and confectionary products based in Italy. The licensing agreement for the multi-territory, European promotion with Ferrero was brokered by DeAPlaneta Entertainment, … [Read more...] about Ferrero To Release Miraculous Kinder Surprise Eggs

Sesame Workshop and Quest Diagnostics Team Up to Reduce Healthcare Inequities

By Allison WatkinsonTLL Reporter Sesame Workshop and Quest Diagnostics are starting a nationwide program to address health inequities among children in low-income and marginalized communities. The new multi-year program is called Quest for Health Equity (Q4HE), and is focused on providing a combination of donated testing services, educational programs, and funding to … [Read more...] about Sesame Workshop and Quest Diagnostics Team Up to Reduce Healthcare Inequities

Licensing International Names Delivering Good as its Charity of Choice

By Allison WatkinsonTLL Reporter Licensing International has named the non-profit organization Delivering Good as its charity of choice for product donations. Delivering Good is a non-profit that provides new merchandise donated by manufacturers and retailers to families facing economic, medical, social, and environmental challenges. Since 1985, Delivering Good has … [Read more...] about Licensing International Names Delivering Good as its Charity of Choice