By Allison Watkinson
Licensing International has named the non-profit organization Delivering Good as its charity of choice for product donations.
Delivering Good is a non-profit that provides new merchandise donated by manufacturers and retailers to families facing economic, medical, social, and environmental challenges.
Since 1985, Delivering Good has distributed three billion dollars worth of clothing, home goods, furniture, and other consumer products to people facing poverty and hardship.
“We are honored to be named Licensing International’s charity of choice,” said Matthew Fasciano, President & CEO of Delivering Good.
“The Delivering Good team looks forward to working with the Licensing International membership to connect their excess inventory with children, adults, and families across the country and beyond who are struggling with poverty, natural disasters, and other challenges,” Fasciano added. “Through a partnership with Delivering Good, companies are offered a responsible way to deal with surplus product that also helps address a range of social issues, providing relief, comfort, and dignity. Together we will ensure excess merchandise ends up in the hands of people who need it, instead of landfills.”
As the company’s charity of choice, Licensing International will recommend Delivering Good as a partner to more than 1,500 member companies. Licensing International will also include a clause in future licensing agreements that designates the charity as the destination of choice for excess or unused inventory.
“We are thrilled to champion Delivering Good to the global brand licensing industry,” said Maura Regan, President of Licensing International. “By naming Delivering Good as Licensing International’s charity of choice for product donations, we hope to support brand owners and their manufacturing and retail partners as they work to continue to expand the industry’s sustainability efforts.”
Licensing International is a global trade organization for the brand licensing industry. Founded in 1985, the association currently serves its member companies in more than 40 different countries.
Member companies of the Licensing International organization receive an array of benefits. These benefits include extensive educational programming and access to worldwide networking events.
The announcement for the new charity of choice lines up with recent research from the global strategy and pricing consultancy, Simon-Kucher & Partners, that suggests sustainability is an important purchase criterion for 60% of consumers worldwide.
By Allison Watkinson