By Allison Watkinson
Jade City Foods and Dr. Seuss Enterprises have launched a co-branded e-commerce website for their limited edition Grinch-themed product line.
The products in the licensed collection include coffee, hot chocolate, matcha, and hot sauce featuring characters from How The Grinch Stole Christmas! such as the Grinch, Max, and Cindy-Lou Who. They also imbue the products with the same whimsical sense of humor that characterize the books from Dr. Seuss, such as the label for the ‘Roast Beast Sauce’ in the above photo.
The Grinch-themed products were developed by Jade City Foods, a company that specializes in developing licensed food products in partnership with existing brands. The release of the licensed product line and e-commerce website was timed to coincide with the 65th publishing anniversary of the How the Grinch Stole Christmas! children’s book.
Dr. Seuss’ How the Grinch Stole Christmas was originally published in 1957 by Random House Children’s Books. Since its initial publication, How the Grinch Stole Christmas has grown into a media franchise that includes animated specials, a live-action film, a musical stage play, and numerous consumer products collections.
The Grinch brand is represented by Dr. Seuss Enterprises, a global children’s entertainment company focused on promoting the works of Dr. Seuss.
The Grinch-themed product line is currently available for purchase through the dedicated e-commerce website, the WHOVILLE Market. It is also available at Foxtail Coffee Co. stores in Florida and Georgia throughout the 2022 holiday season.