The popular artist Debra Valencia has partnered with CARD to create 24 debit card designs that put beauty into your banking. Through a licensing deal brokered by The Brand Liaison, customers can choose between 24 vibrant new debit card designs from CARD, a leader in personal finance. "This awesome partnership was designed to bring Debra Valencia fans closer to their favorite … [Read more...] about Art Licensing: Debra Valencia Brings Beauty to Banking
Corporate
Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
Wendy's is teaming up with Crayola to bring a series of six new licensed toys to Wendy’s Kids’ Meals. Beginning the week of April 4, participating Wendy’s restaurants began offering children the premium Color Adventure kits in Wendy's Kids' Meals. Packed in a crayon-shaped holder, each Crayola Color Adventure kit comes with three Crayola crayons in different shades and a … [Read more...] about Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
Transport for London Steps Into Deal With London Sock Exchange
We guess you can just call them "tube socks." Transport for London, known for its iconic red double decker buses and the London Underground—aka the Tube—has signed on for a new licensed socks collection from The London Sock Exchange. In a deal put together by TBSA, the TfA's exclusive global licensing agency, The London Sock Exchange will be releasing a line of socks to … [Read more...] about Transport for London Steps Into Deal With London Sock Exchange
Game Developer Wargaming Leaves Belarus Over Ukraine Conflict
By Gary Symons TLL Editor in Chief Many brands face difficult decisions over the war in Ukraine, but few have made more difficult decisions than video game developer Wargaming. The producer of popular franchises World of Tanks and World of Warships, among others, Wargaming has fired one of its founders, moved its company headquarters out of Belarus, and has terminated its … [Read more...] about Game Developer Wargaming Leaves Belarus Over Ukraine Conflict
CAA Completes Takeover of CAA-Global Brands Group
Creative Artists Agency (CAA) says it has completed its takeover of CAA-GBG Global Brand Management Group. CAA-GBG was originally created as a joint operation between CAA and holding company Global Brands Group in 2016. The two companies founded their joint venture in 2016, and became a major player in brand licensing. Clients included Budweiser, Coca-Cola, The Cheesecake … [Read more...] about CAA Completes Takeover of CAA-Global Brands Group
Dr. Scholl’s Puts Best Foot Forward in Auto Licensing Deal
Licensing agency Brandgenuity has extended popular foot care brand Dr. Scholl’s into automotive accessories with industry leader Custom Accessories. Since 1974, Custom Accessories has been a leader in vehicle accessories. The company offers a complete portfolio of products and solutions including seat cushions, seat covers, and steering wheel covers. Custom Accessories … [Read more...] about Dr. Scholl’s Puts Best Foot Forward in Auto Licensing Deal
Broad Street Fires Up Subway Restaurant’s Licensing Program With Multiple Partnerships
Broad Street Licensing Group has secured multiple new partnerships to expand the reach of the Subway brand into new consumer goods categories. These products aim to create new and innovative ways for fans to engage with the brand across multiple retail channels. Broad Street Licensing Group is an award-winning global restaurant, food and beverage brand licensing agency. … [Read more...] about Broad Street Fires Up Subway Restaurant’s Licensing Program With Multiple Partnerships
Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse
By Gary Symons TLL Editor in Chief First it was Heineken's digital beer, and now it's Wendy's virtual cheeseburgers. The fast food giant Wendy's teamed up with Meta for the grand opening of the Wendyverse in Horizon Worlds April 2. The idea is not so much to sell virtual burgers, but in the company's words, to give fans "... all-new 3D opportunities to virtually interact … [Read more...] about Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse
Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th anniversary of Jackie Robinson's historic admission to the Brooklyn Dodgers in 1947. Robinson's experience was integral to the fight against racial … [Read more...] about Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th anniversary of Jackie Robinson's historic admission to the Brooklyn Dodgers in 1947. Robinson's experience was integral to the fight against racial … [Read more...] about Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary