Men (56%) are more likely than women (45%) to make the leap from browsing and researching purchases via smartphone to actually buying from the device, reports the Interactive Advertising Bureau (IAB). The difference is even greater among 18-34 year olds, where 76% of male smartphone users are making a purchase in a typical month, compared to 59% of women. Almost four in 10 of … [Read more...] about Shopping By Phone: Men Do It More
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