Fall is the season when licensing executives tout their optimism about next year. That’s because most have abandoned their optimism for this year. It’s akin to the old adage about the Army—the best base is the one you were at last or the one you’re going to, never the one you’re at. Much turns, of course, on the retail outlook. By fall, retailers have started to sense the … [Read more...] about 2014 Optimism Revisited: Licensing’ Opportunities Rooted In Speed-to-Market, New Distribution, Globalization
Retailers
Online Shopping
Almost one third of online shoppers shop on a mobile device at least as much as they do on a computer, according to Contact Solutions. Additionally, 10% of shoppers prefer mobile apps to other means of access for online shopping. That said, 16% of consumers struggle with mobile shopping apps at least half the time and half of those abandon the cart when that happens. Consumers’ … [Read more...] about Online Shopping
Variations on a Retail Theme
Five years ago, Toys 'R' Us opened 350 holiday express pop-up stores during the fourth quarter. The program was vastly scaled back the following year and has pretty much disappeared. And while TRU wasn’t the first to implement a pop-up concept, its efforts in 2009 gave rise to a wide array of much smaller—often single-unit pop-ups—that have been as much about promotion as … [Read more...] about Variations on a Retail Theme