By Allison Watkinson TLL Reporter Evergreen Licensing and Brand Squared Licensing have collaborated with Dippin' Dots to extend the brand into the licensed popcorn industry. The partnership incorporates branding of Dippin’ Dots as well as its sister company, Doc Popcorn, which is a franchise of shops that serves naturally flavored popcorn. “We are very proud to work with the … [Read more...] about Food Licensing: Dippin’ Dots Extends Brand to Popcorn
Trademarks/Brands
Restaurant Licensing: Burger King Launches a Miraculous Promotion
By Allison Watkinson TLL Reporter Independent animation studio ZAG has partnered with Burger King on an international QSR (Quick Service Restaurant) promotion. The promotion will include six licensed premium collectibles featuring characters from the hit TV series Miraculous: Tales of Ladybug and Cat Noir. The QSR promotion with Burger King launched internationally across … [Read more...] about Restaurant Licensing: Burger King Launches a Miraculous Promotion
NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse
By Gary Symons TLL Editor in Chief Luxury car company Acura says it will release the 2023 Integra by building a showroom in the metaverse and releasing an NFT. Acura's new metaverse showroom will open in the metaverse world Decentraland on March 22, and allow people to view an immersive experience commemorating the Integra and Acura legacy. Acura will run its Integra campaign … [Read more...] about NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse
Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
The gaming hardware producer Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories. Brokered by Kraft Heinz's licensing agency Brand Central, the deal will see Hyperkin using the most popular snack brands that have been nourishing dedicated couch warriors for decades. "Now gamers can truly represent their favorite go-to … [Read more...] about Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs
The legendary MoonPie is going miniature in the form of Snack Puffs, thanks to a deal with Evergreen Licensing. MoonPies have been a snacking staple for an amazing 105 years, making them one of the most venerable snack foods in America. Now, collaborating with Chattanooga Bakery and their long-term Licensing Agency, Lisa Marks Associates, Inc. (LMA), Evergreen Licensing has … [Read more...] about Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs
Celebrity Licensing: LeBron James Celebrates Cereal Day With Fruity Pebbles and Nike
NBA star LeBron James was a huge fan of Post Cereals' Fruity PEBBLES as a kid, and now he's teaming up with Nike and Post to celebrate the brand. In a three-way collaboration, the parties will mark National Cereal Day on March 7 with a collection of Nike sneakers, officially licensed from Warner Bros. Consumer Products. Warner owns the Flintstones license that is at the heart … [Read more...] about Celebrity Licensing: LeBron James Celebrates Cereal Day With Fruity Pebbles and Nike
OOOHH YEAH!!! Kraft Heinz Adds 25 CP Licensees
Kraft Heinz and its licensing agency Brand Central has massively expanded its brands with more than two dozen new licensees. Brokered by Brand Central, the deals involve a wide range of branded consumer products for top Kraft Heinz lines like Kool-Aid, Heinz, Jell-O, Jet Puffed, Oscar Mayer, and more. “Together with Brand Central, we are growing a collection of strategic … [Read more...] about OOOHH YEAH!!! Kraft Heinz Adds 25 CP Licensees
Trademark Licensing: Licensed Scooter Puts a Bugatti In Your Garage For Less
The luxury sports car marque Bugatti has partnered with design company Bytech to launch a high-quality, revolutionary electric scooter. The state-of-the-art model was created through a deal brokered by IMG, and first appeared as a prototype unveiled at the CES 2022 expo in Las Vegas. “This collaboration between Bugatti and Bytech further establishes Bugatti as an iconic 360° … [Read more...] about Trademark Licensing: Licensed Scooter Puts a Bugatti In Your Garage For Less
Food Licensing: M&M Game Melts On Your Mobile, Not In Your Hands
By Allison Watkinson TLL Reporter Free-to-play games publisher, Tilting Point, has formed a licensing partnership with Gear Inc. and Mars Retail Group for an M&M's branded mobile game. The game has been named M&M’s Adventure and is the first mobile game to feature the M&M’s characters. The upcoming game will include more than 1000 levels and feature multiple types … [Read more...] about Food Licensing: M&M Game Melts On Your Mobile, Not In Your Hands
McDonalds Files Patents For Its Launch Into The McMetaverse
By Gary Symons TLL Editor in Chief Now you can just call it the "McMetaverse." The global fast food giant McDonald's Restaurants has become the latest mega-corporation to take a deep dive into the metaverse. According to tweets from trademark lawyer Josh Gerben, McDonalds has filed several patents to develop goods and services in the metaverse, including digital restaurants, … [Read more...] about McDonalds Files Patents For Its Launch Into The McMetaverse