Trademarks/Brands
Discounters, Grocery Drive Corp/TM Growth in 2018
Contact the editor at karina@plainlanguagemedia.com The largest distibution channels as ranked by retail sales for corporate trademark/brand-based goods also led in sheer dollar growth in 2018, propelling U.S. & Canada sales to almost $29.8 billion. Sales through discounters grew 1.5%, or $157 million, to reach $10.6 billion in licensed corporate … [Read more...] about Discounters, Grocery Drive Corp/TM Growth in 2018
Food, Electronics Drive 2018 Corporate TM/Brand-based Growth
Contact the editor at karina@plainlanguagemedia.com The U.S. and Canada generated nearly $29.8 billion in licensed retail sales of goods based on corporate trademarks/brands in 2018. The largest product categories by dollar growth in that year were food/beverages, consumer electronics, and apparel. Sales of licensed corporate trademark/brand-based food/beverages were up … [Read more...] about Food, Electronics Drive 2018 Corporate TM/Brand-based Growth
Retail Sales of Licensed Merchandise, Based on Corporate/Trademark Properties, U.S.
Retail Sales of Licensed Merchandise, Based on Corporate/Trademark Properties, Canada
Retail Sales of Licensed Merchandise, Based on Trademark/Brand Properties, By Distribution Channel, U.S. & Canada
Retail Sales of Licensed Merchandise, Based on Trademark/Brand Properties
Experiential & Partnerships Roundup: Worldwide
Contact the editor at karina@plainlanguagemedia.com Crayola and Bulu Inc. launch new Create It Yourself (CIY) monthly subscription boxes, based in part on its YouTube series. Each branded box contains supplies for two premium craft projects, including a how-to guide, a bonus crafting challenge, and unique surprises, gifts, and coupons. Penguin Ventures collaborates with Le … [Read more...] about Experiential & Partnerships Roundup: Worldwide
Wrap-Up: Experiential, Promotional & Personalized
Contact the editor at karina@plainlanguagemedia.com King Features taps toxicfox for a Betty Boop personalized character collection that allows users to transform their likeness into Betty Boop character art that can then be printed onto a wide range of items including mugs, suitcases, tote bags, and apparel. Currently available in the U.K. and Ireland, the collection is coming … [Read more...] about Wrap-Up: Experiential, Promotional & Personalized
On Notice: Sportswear, Organics & Bankruptcy Updates
Contact the editor at karina@plainlanguagemedia.com Puma's latest sneaker designs are coming under fire from In-N-Out Burger in a trademark lawsuit, with the fast-food restaurant alleging "essentially identical" elements like palm tree motifs as well as contrasting red and yellow accents in its Cali-0 Drive Thru and California Drive Thru CC shoes "causing consumers to … [Read more...] about On Notice: Sportswear, Organics & Bankruptcy Updates