The Licensing Letter

Trademarks/Brands

Global Corporate TM/Brand-based Sales Up 2.6% to Reach $37 Billion in 2017

By: Karina Masolova, karina@plainlanguagemedia.com Licensed retail sales of corporate trademark/brand-based merchandise were up 2.6% worldwide in 2017, according to TLL's Annual Licensing Business Survey. The U.S./Canada was responsible for nearly 80% of the total $36.8 billion in sales for that year, with territory sales up 2.5% from 2016 to reach $29.2 billion in 2017. In … [Read more...] about Global Corporate TM/Brand-based Sales Up 2.6% to Reach $37 Billion in 2017

Soft Goods, Home Lead Domestic Corporate TM/Brand Licensed Sales in 2017

By: Karina Masolova, karina@plainlanguagemedia.com Licensed retail sales of corporate trademark/brand merchandise grew 2.5% to reach $29.2 billion in 2017, according to TLL's Annual Licensing Business Survey. The biggest drivers behind the roughly $710 million increase in sales were soft goods like apparel and accessories; home-related goods like domestics, furniture, and … [Read more...] about Soft Goods, Home Lead Domestic Corporate TM/Brand Licensed Sales in 2017

Licensed Trademark/Brand-based Ecommerce Sales Jump 5.8% in 2017

By: Karina Masolova, karina@plainlanguagemedia.com Discounters, supermarkets/grocery, and ecommerce made the biggest gains in share of licensed retail sales in 2017 in the U.S./Canada, according to TLL's Annual Licensing Business Survey. Licensed retail sales of corporate trademark/brand merchandise grew 2.5% to reach $29.2 billion in 2017 within the U.S./Canada. A large part … [Read more...] about Licensed Trademark/Brand-based Ecommerce Sales Jump 5.8% in 2017

M&A & Restructuring

Newell Brands continues its restructuring efforts under an expanded accelerated transformation plan, which includes the divesting of two more brands and applying all after-tax proceeds (an estimated $10 billion) from its divestitures to debt. Jostens and Pure Fishing are added to the chopping block along with non-core businesses Rubbermaid Commercial Products, Rubbermaid … [Read more...] about M&A & Restructuring

Experiential: Live Shows, Tech & Film

This fall, Feld Entertainment and Universal Brand Development bring DreamWorks Trolls The Experience, a 12,000-square-foot 90-minute immersive walkthrough adventure, to New York. The live location-based experience marks the first collaboration in a multi-property relationship that will develop and create other large-scale and mobile pop-up immersive experiences. DreamWorks … [Read more...] about Experiential: Live Shows, Tech & Film

Corporate TM/Brands Up 2.7% in 2016; Food/Bev & Tech Lead

By: Karina Masolova, karina@plainlanguagemedia.com Retail sales of corporate trademark/brand-based licensing were up 2.7% worldwide in 2016, according to The Licensing Letter's Annual Licensing Business Survey. The U.S./Canada made up almost 80% of retail sales worldwide in 2016, and, in fact, grew at a faster rate than the rest of the world. The U.S./Canada counted $28 … [Read more...] about Corporate TM/Brands Up 2.7% in 2016; Food/Bev & Tech Lead

Mass Channels Lead Corporate TM/Brand-based Licensed Sales

By: Karina Masolova, karina@plainlanguagemedia.com As noted in our lead story, the reason why royalties for trademarks/brands are historically lower is, in part, a consequence of many licensed goods being sold through the mass retailer channels. So while the low overhead in these stores brings prices (and royalties) down, the difference in profits compared to other channels is … [Read more...] about Mass Channels Lead Corporate TM/Brand-based Licensed Sales

Licensed Home-related Goods Up 3.4% WW in 2016

By Karina Masolova, karina@plainlanguagemedia.com Retail sales of licensed home furnishings, housewares, and domestics grew by 3.4% globally, according to The Licensing Letter's Annual Licensing Business Survey. Growth was largely thanks to returns in consumer confidence and economic stability. Retail played a strong role in supporting the growth of a wide variety of brands, … [Read more...] about Licensed Home-related Goods Up 3.4% WW in 2016