Speaking of fitness-inspired licensing deals, Madonna will expand her Hard Candy Fitness brand with help from Epic Rights, just signed for global merchandising and branding programs. Hard candy Fitness operates luxury fitness clubs in Moscow, Sydney, Mexico City, Rome, Berlin, Toronto, and other big cities around the world. … [Read more...] about Madonna Takes Hard Candy Global
Trademarks/Brands
Two Buy Fredrick Fekkai
Fragrance and beauty marketers SA Designer Parfums and Luxe Brands are teaming to acquire the Fredrick Fekkai luxury haircare brand and seven salons from Procter & Gamble. The acquisition is part of the companies’ plan to expand their portfolios through brand ownership and licensing to cover all major markets. Together they will launch an Ariana Grande fragrance throughout … [Read more...] about Two Buy Fredrick Fekkai
Meredith Deal Hurts Martha’s Licensing Revenues
It’s not a good thing. Martha Stewart Living Omnipedia Inc. reported a 49% loss in revenue ($17.1 million) for the first quarter. The losses, which weren’t entirely unexpected, were largely the result of lost advertising and subscription revenue on flagship Martha Stewart Living and Martha Stewart Weddings brands, which the company licensed to Meredith Corp. last year. The … [Read more...] about Meredith Deal Hurts Martha’s Licensing Revenues
From Brand to Art Work
Playboy’s teaming with Blitzway for a limited edition collection of art figurines designed by global artists featuring iconic Playboy images like the “Bunny” is the latest example of corporate brands being licensed to artists for art work. At $160 a pop, the Playboy deal is more about marketing than profit. “These deals promote artistic creation and give the brand a halo,” … [Read more...] about From Brand to Art Work
Margaritaville Coming to HSN
HSN is teaming with Jimmy Buffet’s Margaritaville Enterprises to bring a line of new Margaritaville-inspired cooking, home, electronics, beauty, and apparel products to HSN and HSN Inc. Cornerstone division brands, Frontgate and Travelsmith. The collaboration, HSN’s largest partnership of the year so far, will promote the themes of escapism, relaxation and the “Margaritaville … [Read more...] about Margaritaville Coming to HSN
Beauty is in the Brand Valuation
L’Oréal Paris tops the list of Brand Finance Cosmetics 50 most valuable beauty brands in the world with a value of $11.21 billion for 2015. Procter & Gamble, which is rumored to be seeking to sell off some of its beauty brands, owns the most listed brands, including Gillette, Pantene, and Olay. The Top 10 (figures in billions): L’Oréal Paris: $11.21 Gillette: … [Read more...] about Beauty is in the Brand Valuation
Home McFurnishings
McDonald’s has taken its brand to the fashion realm by launching its first ever lifestyle collection in Sweden. If you’re so inclined, you can buy items from the Big Mac collection such as clothing, wallpaper, bed sheets and other items emblazoned with prints of the chain’s signature sandwich, from the company’s Swedish website. … [Read more...] about Home McFurnishings
Martha Goes to the Dogs
Martha Stewart Living Omnipedia released a new line of natural dog treats exclusively at Petsmart. The Martha Stewart Pets Treat shop line is available in five flavors and was supposedly inspired by the biscuits the duchess of the domestic makes for her own pooches. … [Read more...] about Martha Goes to the Dogs
Single-Serving Products Make Coffee Rich Ground for Licensing
Two decades ago, Keurig Green Mountain introduced the world to its patented K-cup single brewing system. Coffee consumption would never be the same. Soon "K-cup" had become a generic term, and the communal pot of coffee for office or home consumption became an endangered species—at least in wealthy parts of the world like North America and Europe where consumers could afford … [Read more...] about Single-Serving Products Make Coffee Rich Ground for Licensing
Restaurants Put Licensing on Menu
A number of restaurant companies have brought in new executives to expand licensing revenues. Examples: Johnny Rockets promoted James Walker to President Development & Operations to grow the Johnny Rockets at Home business, which licenses the brand for consumer products. At Focus Brands, Cinnabon President Kat Cole was promoted to Group President of the parent company with a … [Read more...] about Restaurants Put Licensing on Menu