The Licensing Letter

Entertainment/Character

My Little Pony Releases Hoof-Tappin’ Music Video and EP

By Allison Watkinson TLL Reporter Hasbro's eOne studio has released a new music video and EP for the My Little Pony brand to promote its upcoming Netflix content. The Bridlewoodstock EP includes five new songs from the Netflix series My Little Pony: Make Your Mark, My Little Pony: Tell your Tale, and the upcoming music festival-themed special, Bridlewoodstock. The … [Read more...] about My Little Pony Releases Hoof-Tappin’ Music Video and EP

Celebrate Rainbow Brite’s Birthday With Earthbound Brands at Licensing Expo!

Rainbow Brite is brighter than ever! With the growing demand for nostalgic properties, Rainbow Brite is making a statement for her 40th birthday by expanding her consumer products licensing program. Celebrate her birthday at the Licensing Expo Opening Night Party on Tuesday June 13th. For all licensing opportunities, contact Jacob Cohen at Earthbound Brands … [Read more...] about Celebrate Rainbow Brite’s Birthday With Earthbound Brands at Licensing Expo!

Hasbro and Amazon Stage Transformers Fan Event in Brooklyn

By Allison Watkinson TLL Reporter Hasbro has partnered with Amazon for a special fan event to promote the upcoming theatrical release of Transformers: Rise of the Beasts. The Transformers: Battle in Brooklyn fan event will feature an Amazon-exclusive product showcase, a Transformers-themed street mural, online activations, food trucks, and more. "We are thrilled to … [Read more...] about Hasbro and Amazon Stage Transformers Fan Event in Brooklyn

Wildbrain and SEGA Land Some Super Sonic Licensees

By Allison Watkinson TLL Reporter WildBrain CPLG and SEGA have secured multiple global licensing partnerships for the Netflix series Sonic Prime, from the Sonic the Hedgehog franchise. Co-produced by SEGA and WildBrain Ltd., Sonic Prime is a CG-animated series that premiered worldwide in December 2022. Sonic Prime was animated at WildBrain’s Vancouver studio, with … [Read more...] about Wildbrain and SEGA Land Some Super Sonic Licensees

Bulldog Secures New Licenses for Care Bears in the UK

By Allison Watkinson TLL Reporter Cloudco Entertainment and Bulldog Licensing have secured new licensees for the Care Bears: Unlock the Magic animated content in the UK. The new Care Bears: Unlock the Magic content includes six animated specials for release on Narrative Entertainment’s free-to-air kids TV channel, Tiny Pop. The first Care Bears special, Grumpy's … [Read more...] about Bulldog Secures New Licenses for Care Bears in the UK

Elemis Releases Skincare Collection As One of First Queen Charlotte Licensees

By Gary Symons TLL Editor in Chief Talk about a royal reception! The skincare company Elemis has become one of the first companies to gain a licensing deal from the hit Netflix spinoff Queen Charlotte: A Bridgerton Story. The collaboration has resulted in an exclusive collection based on the show, produced by Netflix and Shondaland. Elemis says "the collaboration … [Read more...] about Elemis Releases Skincare Collection As One of First Queen Charlotte Licensees

ZAG Announces Release Dates for Highly Anticipated Miraculous Film

By Allison Watkinson TLL Reporter Zag has announced new details for its upcoming feature film based on the Miraculous superhero franchise ahead of this year's Licensing Expo. The plot of the movie will include the origin stories of the franchise's main superhero characters, Ladybug and Cat Noir. Miraculous: Ladybug & Cat Noir, The Movie is directed by Jeremy Zag from … [Read more...] about ZAG Announces Release Dates for Highly Anticipated Miraculous Film

Noble Collection Expands Partnership With Warner Discovery

By Allison Watkinson TLL Reporter The Noble Collection is expanding its existing licensing partnership with WBDGCP with new collectible products based on Warner Bros. Discovery’s portfolio of entertainment brands. “The Noble Collection’s partnership with Warner Bros. Discovery Global Consumer Products has allowed fans of all ages to celebrate their fandoms and engage … [Read more...] about Noble Collection Expands Partnership With Warner Discovery

My Little Pony Stampedes Onto Netflix, Adds Toy Line

By Allison Watkinson TLL Reporter Hasbro's Entertainment One subsidiary is launching a new animated Netflix special called My Little Pony: Bridlewoodstock. The new special episode follows the Mane 5 characters as they work to recruit artistic talent for a music festival that takes place during Bridlewood’s annual Lumi-Bloom nature event. The special will debut … [Read more...] about My Little Pony Stampedes Onto Netflix, Adds Toy Line