Hasbro and Partner Gamepath Say Immersive Monopoly Game Coming to London This Summer Hasbro is pulling out all the stops on its latest foray into the entertainment industry, partnering with Gamepath to create an immersive, life-sized version of Monopoly scheduled to debut in London on Aug. 14. Gamepath is a division of the UK-based Selladoor Worldwide production company, … [Read more...] about Hasbro ‘Passes Go’ With Lifesized Monopoly Attraction
Experiential Licensing
Funko Releases Six New Disney Games
Funko is once again teaming up with Disney to release six new board games for families, including Disney Mickey and the Beanstalk, Disney Pixar Toy Story Talent Show, Disney Mad Tea Party, Disney You Can Fly, and Disney Hidden Mickeys. Players can fly with Dumbo or Buzz Lightyear, climb a beanstalk with Mickey Mouse, and even take the It's a Small World cruise from Disney … [Read more...] about Funko Releases Six New Disney Games
ZAG Invests In Interactive Storytelling Tech Firm Epopia
Who says letter writing is dead? Not ZAG, which announced on April 21 that it has acquired a stake in Epopia, a French tech company that developed a "unique epistolary letter format that encourages children to read and write through interactive storytelling." To put it more simply, Epopia has created a software solution that allows for personalization of content, based on the … [Read more...] about ZAG Invests In Interactive Storytelling Tech Firm Epopia
NERDS Sponsors Rube Goldberg Machine Contest … For Nerds
RUBE GOLDBERG MACHINE CONTEST WINNERS ANNOUNCED IN 2021 VIRTUAL CHALLENGE There's something endlessly fascinating about Rube Goldberg machines, those insane chain-reaction contraptions that accomplish simple tasks in hilariously over-complicated ways, using everyday objects. While not an official Olympic sport, the Rube Goldberg Machine Challenge is like an Olympic sport for … [Read more...] about NERDS Sponsors Rube Goldberg Machine Contest … For Nerds
Museum of Discovery & Science Goes Mesozoic With Dino Dana
Fort Lauderdale's famous Museum of Discovery and Science is ushering in some Stegosaurus-sized fun for kids in a partnership based on Dino Dana The Movie. Kids will discover the wonders of the Mesozoic era, as Dino Dana and her friends roar into the Museum of Discovery and Science (MODS). Guests can visit the new Dino Dana exhibit, see the coolest dino augmented reality (AR) … [Read more...] about Museum of Discovery & Science Goes Mesozoic With Dino Dana
Augusta Partners on EA Sports PGA Tour
Licensing Deal Will See EA SPORTS PGA TOUR As The Exclusive Home of All Four Majors — the Masters Tournament, PGA Championship, U.S. Open Championship and The Open Championship EA Sports has unveiled EA SPORTS PGA TOUR: Road to the Masters as the exclusive video game home of the historic Masters Tournament at Augusta National Golf Club, one of the most prestigious golf events … [Read more...] about Augusta Partners on EA Sports PGA Tour
Twin Studies Predict Strong Recovery For Licensing and Retail
By Gary Symons TLL Editor in Chief Two key reports released over the past two weeks illustrate the devastating impact of COVID-19 on the licensing and retail industries … but they also paint an encouraging picture for the economic recovery of both sectors as vaccination programs roll out in America and around the world. License Global released its report—COVID-19: What … [Read more...] about Twin Studies Predict Strong Recovery For Licensing and Retail
Wildbrain Launches Deal For ‘Assassin’s Creed’ Parkour Courses In Saudi Arabia
A deal brokered by WildBrain CPLG on behalf of Ubisoft will allow Assassin's Creed fans to release their inner Ninja with a blockbuster experiential attraction in Saudi Arabia. Wildbrain, a leading entertainment, sport and brand licensing agency, has secured a deal with Osool Entertainment to develop location-based entertainment (LBE) attractions for the blockbuster video game … [Read more...] about Wildbrain Launches Deal For ‘Assassin’s Creed’ Parkour Courses In Saudi Arabia
Eatwith in Tasty Collaboration With MASTERCHEF
Pretty much every MasterChef fan in the world has likely wished they could learn to cook like the champion cooks they see on TV. And now, thanks to a delicious partnership between MASTERCHEF and Eatwith, they can. Eatwith is the world's largest community for authentic culinary experiences with locals. The company has now partnered with Endemol Shine North America, a Banijay … [Read more...] about Eatwith in Tasty Collaboration With MASTERCHEF
M&A & Partnerships
We break down this month's must-know news in mergers, acquisitions, and partnerships. Contact the Editor at karina@plainlanguagemedia.com. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). September 23, 2019 Update To celebrate of World Cleanup Day, Bacardi and environmental non-profit Lonely Whale are upcycling … [Read more...] about M&A & Partnerships