Penguin, the worldwide master publishing licensing partner of Clangers, will now take the British property to North America. The latest deal, brokered by Coolabi Group, gives Penguin Group U.S. the right to publish a Clangers picture book and audio CD recording narrated by TV and pop icon William Shatner in the U.S. and Canada. The expected release date is fall 2016. Other … [Read more...] about Penguin Books Clangers for U.S.
Publishing
Genius Builds Team for Llama Llama
By Marcy Magiera Genius Brands International is building its team for the 2016 multimedia launch of beloved children's book property Llama Llama. The company just brought on NCircle Entertainment as its exclusive U.S. home video distributor for the new Llama Llama animated series that is scheduled to debut next year. NCircle will distribute the program on DVD and digital … [Read more...] about Genius Builds Team for Llama Llama
Literary License
Those looking to license great works of literature for consumer products might want to contact Kick Design. The Kurt Vonnegut Jr. Trust hired the brand strategy agency to license the American author’s Slaughterhouse Five, Sirens of Titans, Mother Night, and other great works for fashion and accessories, home, social expressions, spirits, apps, novelty and gift and other product … [Read more...] about Literary License
Throngs Discuss Thrones
Game of Thrones, the highest rated show in HBO history, set the social media universe ablaze with the plot twists in its fifth season finale June 14. Despite the controversial developments, the publicity can only be good news for licensees. New products headed to retail include a new collector’s edition of the book Game of Thrones: A Pop-Up Guide to Westeros, packed with a … [Read more...] about Throngs Discuss Thrones
Licensing to Lottery Games Offers Rich Royalties and Brand Exposure
For over a decade, the casino and lottery gaming industry (including slots, lotteries, bingo, etc.) has provided a rich source of licensing opportunities. Although licensing activity has ebbed and flowed, today, in almost every state where lotteries are legal, you'll find at least one game that's branded with the name of a famous consumer product. The Advantages of Lottery … [Read more...] about Licensing to Lottery Games Offers Rich Royalties and Brand Exposure
Fancy Nancy Going From Page to Screen
Disney Junior cut a deal with Harper Collins Children’s Books for rights to a Fancy Nancy animated telepic and series adaptation, targeted to premiere in 2017. The deal also calls for a host of merchandising tie-ins to be handled by Disney Consumer Products, according to Variety. Fancy Nancy is a hugely popular series of children’s books about a little girl who craves the … [Read more...] about Fancy Nancy Going From Page to Screen
Grumpy Cat Grows Her Brand
Digital celebrity Grumpy Cat continues to ride the cyber wave by making new license agreements with Dynamite Comics for a new comic book series to launch later in 2016, a kids’ activity app (Playrific) scheduled for the summer, and a gift line (Bay Northwest) for specialty shops in the Pacific Northwest. … [Read more...] about Grumpy Cat Grows Her Brand
Fifty Shades of Green
Lingerie company Bluebella had never done a licensing deal before deciding to make a pitch for Fifty Shades of Grey lingerie. They got the license and created two lines: The F&F featuring soft pinks and silk trims for the mainstream play on the conventional love story part of the plot; The bondage-inspired Black Label line pick up on the story’s kinky side. Both … [Read more...] about Fifty Shades of Green
Time For Retail
Time Inc.’s fashion and beauty brands InStyle and Marie Claire are going to be spending a bit more time in the shops. JCPenney will open "The Salon by InStyle" in 15 test locations this summer, including flagship locations in Dallas and Los Angeles, before pursuing a nationwide rebranding of its 850 in-store salons next year. InStyle readers account for 9% of all beauty … [Read more...] about Time For Retail