By Gary Symons TLL Editor in Chief Universal Music Group just dropped a bomb on TikTok, saying it will back out of its music licensing agreement with the social media giant. The music publisher, one of the global 'Big Three' that dominates the industry, says it will remove all songs from TikTok, accusing the company of trying to bully them into taking a bad deal over … [Read more...] about Must Read: Universal Music Calls Time Out on TikTok Agreement
Social Media
Underscore Talent Creates Culinary Division Headed by Noah Swimmer
By Gary Symons TLL Editor in Chief The agency Underscore Talent has created a new division devoted exclusively to culinary talent, such as celebrity chefs, food bloggers, writers and influencers. The new culinary division will be headed by Noah Swimmer, who was also recently promoted to become a partner of the company. "Featuring more than forty top food creators, … [Read more...] about Underscore Talent Creates Culinary Division Headed by Noah Swimmer
Crayola and TheSoul Premiere Festive Playlist on YouTube Kids
By Allison Watkinson TLL Reporter Crayola and TheSoul Publishing have released a festive craft playlist on Youtube Kids as part of an ongoing licensing partnership. The Magical Winter Moments Holiday Crafts playlist includes four episodes of Crayola Christmas craft content that is intended to provide interactive activities for children and families. Made possible by its ongoing … [Read more...] about Crayola and TheSoul Premiere Festive Playlist on YouTube Kids
Google Reaches Agreement to Pay Canadian Media For News Content
By Gary Symons TLL Editor in Chief The Canadian government and Google have just reached a landmark agreement that will see the search giant paying for news content. Canadian media outlets, including CBC News, are reporting today that Google and the federal government have resolved their dispute over the Online News Act, according to sources. CBC reports … [Read more...] about Google Reaches Agreement to Pay Canadian Media For News Content
Disney Celebrates Centennial With New TikTok Destination
By Gary Symons TLL Editor in Chief Disney is 100 years young, and is celebrating its centennial hanging out with the cool kids on TikTok. Starting Oct. 16, The Walt Disney Company unveiled a first-of-its-kind destination within TikTok that invites Disney fans to a unique interactive experience where stories, magic, and memories come together. "For more than 100 … [Read more...] about Disney Celebrates Centennial With New TikTok Destination
Special Report: TikTok Shop Takes Shoppers ‘From Content to Cart’
By Gary Symons TLL Editor in Chief There's a saying in the media that argues, "content is king." According to the social media giant TikTok, that saying may also apply to retail. On Sept. 12, TikTok released a statement that promises to change the world of retail and advertising forever, while sending chills down the spines of retail giants like Walmart and Amazon. It will … [Read more...] about Special Report: TikTok Shop Takes Shoppers ‘From Content to Cart’
Analysis: Canada Needs America’s Help to Save Journalism
The Task of Corralling Tech Giants Now Falls To The US Senate By Gary Symons TLL Editor in Chief Canadian news media have filed an antitrust complaint against social media giant Meta over its plan to ban news stories. News organizations on Tuesday asked Canada's antitrust regulator to investigate Meta Platforms' decision, accusing its subsidiaries Facebook and … [Read more...] about Analysis: Canada Needs America’s Help to Save Journalism
MrBeast In Legal Battle With Restaurant Licensing Partner
By Gary Symons TLL Editor in Chief Sometimes licensing deals just go bad, and it looks like that's the case for the partnership between YouTube star MrBeast and Virtual Dining Concepts. The partners went into business to create a virtual restaurant chain called MrBeast Burger, but both parties have now filed suit against the other. Currently the #1 individual YouTuber in … [Read more...] about MrBeast In Legal Battle With Restaurant Licensing Partner
PopSockets and Ketnipz Collaborate on Mental Health Sensory Toys
By Allison WatkinsonTLL ReporterKetnipz and PopSockets have partnered on a co-branded range of fidget toys and phone accessories featuring licensed illustrations of Ketnipz self-care mascot, Bean.Ketnipz is an Instagram-based webcomic and lifestyle brand that was created by illustrator Harry Hambley in 2016. The webcomic uses the Bean character to explore themes such as mental … [Read more...] about PopSockets and Ketnipz Collaborate on Mental Health Sensory Toys
Analysis: What’s Driving the Big Deal Between TikTok and Warner Music?
By Gary Symons TLL Editor in Chief Warner Music Group has announced what it calls a "first-of-its-kind" partnership, expanding its relationship with TikTok. Warner Music says the deal will result in TikTok getting access to a multi-year, multi-product license for the entire repetoire of music from Warner Recorded Music and Warner Chappell Music. Warner says the deal will … [Read more...] about Analysis: What’s Driving the Big Deal Between TikTok and Warner Music?