By Gary Symons TLL Editor in Chief Layer Licensing is introducing a brand new marketplace approach to licensing IP for games, simplifying the process of finding and securing the rights. The Australian start-up Layer just launched its dedicated digital licensing marketplace to "shake up how licensing deals between brands and games companies are managed." The company's … [Read more...] about Layer Debuts New Marketplace for Video Game Licensing
Interactive/Online
Cookie Run Steps Into Apparel Deal With Juniper Creates
By Allison Watkinson TLL Reporter Devsisters has dropped its first ever collection of licensed Cookie Run merchandise in collaboration with Juniper Creates. Devsisters is the international gaming company behind the Cookie Run Universe. Since 2009, the company has created iconic running games including OvenBreak, Cookie Run: OvenBreak, and the award-winning Cookie Run: … [Read more...] about Cookie Run Steps Into Apparel Deal With Juniper Creates
Licensing Deal Brings Angry Birds Up Close and Personal
By Allison Watkinson TLL Reporter Electric Gamebox has announced a licensing partnership with Rovio Entertainment to launch an interactive and high-tech Angry Birds game experience. Electric Gamebox delivers hyper-immersive games in interactive digital smart rooms known as Gameboxes. Each Gamebox features a range of cutting-edge technologies such as projection mapping, touch … [Read more...] about Licensing Deal Brings Angry Birds Up Close and Personal
Commentary: Why You Should Target Games For Your Intellectual Property
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries came together in Las Vegas at the end of May in search of potential partners to buddy up with—though, it’s easy to overlook … [Read more...] about Commentary: Why You Should Target Games For Your Intellectual Property
Genius Brands Signs Long-Term Deal with Marvel Studios to License the Likeness of Stan Lee
By Allison Watkinson TLL Reporter Stan Lee Universe has signed a 20-year deal to license the name and likeness of Stan Lee to Marvel Studios and Disney for global use in media and experiences. Stan Lee Universe is a joint venture between Pow! Entertainment and Genius Brands International that is focused on maintaining and expanding Stan Lee's legacy through licensing deals … [Read more...] about Genius Brands Signs Long-Term Deal with Marvel Studios to License the Likeness of Stan Lee
RoboCop Marks 35th Birthday With New Role On Fortnite
MGM's classic sci-fi hit RoboCop appears in the massively popular Fortnite game to mark the films' 35th anniversary. Epic Games’ Fortnite and Metro Goldwyn Mayer (MGM) announced that the cyborg police officer RoboCop is making his highly anticipated Fortnite debut for a limited time only from May 13 to May 21. “RoboCop is celebrating its 35thanniversary this year and the … [Read more...] about RoboCop Marks 35th Birthday With New Role On Fortnite
Film Licensing: Cult Hit Evil Dead Transformed Into Video Game
By Allison Watkinson TLL Reporter Saber Interactive and Boss Team Games have officially released the highly-anticipated multiplayer action adventure Evil Dead: The Game. Evil Dead: The Game is the first multi-platform console and PC game based on the cult favourite Evil Dead film and television franchise. The title is licensed by Boss Team Games from Renaissance Pictures, … [Read more...] about Film Licensing: Cult Hit Evil Dead Transformed Into Video Game
EA Games and FIFA End Licensing Partnership in ‘Amicable Divorce’
By Gary Symons TLL Editor in Chief In one of the more shocking licensing stories this year, FIFA and Electronic Arts announced they are parting ways on their hugely profitable gaming partnership. To hear EA and FIFA talk about it, the split between the long-term partners is both amicable and no big deal. In fact, both FIFA and EA portrayed the development as a positive … [Read more...] about EA Games and FIFA End Licensing Partnership in ‘Amicable Divorce’
World of Warships Partners With Global Network of Naval Museums
Video game publisher Wargaming has announced a program to promote naval museums through its popular World of Warships title. Wargaming says it is relaunching its successful Longest Night of Museums initiative, which is designed to publicize and support naval museums across the world. Beginning May 18, 2022, World of Warships will publish one museum showcase article per week, … [Read more...] about World of Warships Partners With Global Network of Naval Museums
Literary Licensing: EA Games Developing Lord of the Rings For Mobile
Electronic Arts has partnered with Middle-earth Enterprises on the development of a new free-to-play mobile game. Middle-earth Enterprises, a division of The Saul Zaentz Company, owns exclusive worldwide rights to motion picture, merchandising, stage and other rights in certain literary works of J.R.R. Tolkien, including The Lord of the Rings and The Hobbit. “We are incredibly … [Read more...] about Literary Licensing: EA Games Developing Lord of the Rings For Mobile