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Licensing Deal Brings Angry Birds Up Close and Personal

By Allison Watkinson

TLL Reporter

Electric Gamebox has announced a licensing partnership with Rovio Entertainment to launch an interactive and high-tech Angry Birds game experience.

Electric Gamebox delivers hyper-immersive games in interactive digital smart rooms known as Gameboxes. Each Gamebox features a range of cutting-edge technologies such as projection mapping, touch screens, patent-pending Lidar and 3D motion tracking, in addition to surround sound.

“Rovio’s mission is to craft joy, so being able to bring the iconic Angry Birds game to an in-person, life-sized environment is a wonderful opportunity and Electric Gamebox is the perfect partner to do this with,” said Katri Chacona, Director of Brand Licensing at Rovio Entertainment. “Our fans are ready to have yet another way to play a game we all know and love!”

The Angry Birds game developed by Electric Gamebox and Rovio Entertainment will feature the characters from the original Angry Birds mobile game in a multiplayer experience for two to six players.

The multi-level gameplay of the upcoming collaboration will have players competing in teams to destroy digital enemies using slingshots mounted on either side of The Gamebox.

The game will be available to play at all Electric Gamebox locations across the US and UK from June 29, 2022.

“We are in the business of using technology to bring people together through shared play. We could not be more excited to revisit the iconic Angry Birds franchise through a totally unique format,” said Dean. “The interactive, competitive yet friendly, version of this game will be exciting for long-time and new fans alike.”

Angry Birds joins a growing library of licensed and original IP games created by Electric Gamebox’s in-house studio.

Electric Gamebox currently has 12 locations across the US and Europe, with more locations opening in cities around the globe by the end of 2022.

The original Angry Birds mobile game was developed by Rovio Entertainment. Rovio Entertainment is a video game developer and entertainment company that gained international popularity from the smash-hit Angry Birds.

Since its creation in 2009, the Angry Birds franchise has grown to include multiple different games, television series, licensed consumer products, and movies.

The partnership between Rovio Entertainment and Electric Gamebox was facilitated by the licensing branch of IMG. Operating in more than 30 countries, IMG specializes in licensing, sports, events, media and fashion.

Can Movie Give a Lift to Angry Birds Licensing?