The Licensing Letter

Jewelry & Watches

Art Licensing: Art Ask Unveils Two New Deals For Frida Kahlo

By Allison Watkinson TLL Reporter The Frida Kahlo brand's licensing program continues to grow as the brand acquires new licensing deals with Puma and Tatty Devine. Art Ask Agency and Tatty Devine have launched a Frida Kahlo inspired jewellery collection in celebration of the revolutionary artist and feminist. “For me, Tatty Devine is an iconic jewellery brand and a very … [Read more...] about Art Licensing: Art Ask Unveils Two New Deals For Frida Kahlo

9 Story Media Group and Karma’s World Entertainment Expand Licensing Program

By Allison Watkinson TLL Reporter 9 Story Media Group and Karma’s World Entertainment have announced the accelerated growth of their licensing program for the animated property Karma’s World. The new deals were secured by 9 Story Brands, which is the consumer products and brand management division of 9 Story Media Group. 9 Story Brands is known for building international … [Read more...] about 9 Story Media Group and Karma’s World Entertainment Expand Licensing Program

Anime Hit One Piece Marks 1,000 Episodes With New Licensing Deals

By Allison Watkinson TLL Reporter Just a week away from this month’s Licensing Expo 2022, renowned animation studio Toei Animation Inc. has released the first-ever licensing report for its One Piece franchise. This report provides an annual wrap-up of licensing gains for the studio's hit anime franchise, One Piece. It also details new license agreements, license renewals, and … [Read more...] about Anime Hit One Piece Marks 1,000 Episodes With New Licensing Deals

Sports Licensing: UFC Partners With Timex For Tough Timepieces

Timex has become the Official Timekeeper of UFC, in a deal that will see the release of exclusive, UFC-branded watches. The deal between Timex and UFC includes a number of components, as the watchmaker will be both a sponsor and a licensing partner. "We could not be more excited to partner with UFC to create a collection of Timex UFC timepieces that embody the toughness and … [Read more...] about Sports Licensing: UFC Partners With Timex For Tough Timepieces

ZAG Partners On Miraculous-Branded Kids’ Watches

The Animation Studio Signs Global Deal With Swatch Subsidiary Flik Flak ZAG has been on a global licensing tear with its global hit Miraculous, and now the popular toon will grace kids' watches around the world in a deal with Swatch subsidiary Flik Flak. ZAG says it has signed an exclusive global license (excluding China, Hong Kong, Macao and Taiwan) with Flik Flak for a … [Read more...] about ZAG Partners On Miraculous-Branded Kids’ Watches

Gucci and Crunchyroll Collaborate on Bananya Collection

In collaboration with Crunchyroll, the global anime streaming brand, Gucci is launching a selection of special items featuring characters from Bananya, an original Japanese anime series about the lives of tiny playful cats who live in bananas. “Anime is a pop culture mainstay and our new collection with Gucci celebrating the eternally adorable Bananya is just another example of … [Read more...] about Gucci and Crunchyroll Collaborate on Bananya Collection

Nike Repeats As Top Apparel Brand In Tough Year

By Gary Symons TLL Editor in Chief US shoemaker Nike has done it again, claiming the title of the world's most valuable apparel brand for the seventh year in a row, but the bad news is that virtually all apparel brands faced a major decline in sales and revenue. That's according to the annual Brand Finance Apparel 50 report for 2021, which looks at the industry over the past … [Read more...] about Nike Repeats As Top Apparel Brand In Tough Year

New Brands From ‘Jeweler To The Stars’ Martin Katz

Even if you don't know the name Martin Katz, it's almost certain you've seen his work, as the designer has for more than 25 years bejeweled A-List celebrities on the Hollywood red carpet, including Sharon Stone, Angelina Jolie, Sandra Bullock, Kim Kardashian, Kylie Jenner, Gigi Hadid and Nicole Kidman. The famous jeweler and philanthropist Martin Katz has redefined luxury … [Read more...] about New Brands From ‘Jeweler To The Stars’ Martin Katz