After a Hard Day's Night of talks, Universal Music Group's Bravado division has reacquired merchandise rights for The Beatles. The deal sees the legendary band's merchandise rights coming back to UMG, which is also the longstanding home for its music catalog. Apple Corps Ltd. and brand management company, Bravado, announced today that they have once again partnered to develop … [Read more...] about Music Licensing: Bravado Regains Merch Rights For The Beatles
Accessories
Automotive Licensing: VP Racing Revs Up European Licensing Program With Kustom Yard
VP Racing Fuels added some horsepower to its licensing efforts in Europe, signing a deal with apparel company Kustom Yard. VP Racing Fuels is a global leader in performance fuels, lubricants, and additives, and has successfully licensed its brand in several lifestyle categories. Its Mad Scientist brand (seen in photo at top) has become a well-known image for those who feel the … [Read more...] about Automotive Licensing: VP Racing Revs Up European Licensing Program With Kustom Yard
Celebrity Licensing: Rolling Stones Release Some Rockin’ Watches With Nixon
The Rolling Stones proved Time Is On Their Side as the classic rock band has launched a line of watches with timepiece creator Nixon. The Rolling Stones and Nixon are turning up the volume with a two-part, limited-edition capsule collection of timepieces, replacement watch bands, and other accessories. This collection, produced in partnership with Bravado, brings together … [Read more...] about Celebrity Licensing: Rolling Stones Release Some Rockin’ Watches With Nixon
Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration
Allison Watkinson TLL Reporter The next time you see the Kool-Aid Man smashing through a wall, he's likely to be shredding the gnar in some rad DGK gear. DGK is a street skateboard and apparel brand that is dead centre in the skateboarding culture, and has announced a collaboration with Kraft-Heinz's Kool-Aid brand. "DGK is proud to roll with KOOL-AID brand as DGK … [Read more...] about Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration
Fashion Licensing: Tommy Bahama Going to the Dogs in K9 Licensing Deal
By Gary Symons TLL Editor in Chief The chilled out, island lifestyle brand Tommy Bahama has partnered with K9Wear on an innovative collection of premium pet harnesses and apparel. K9Wear says its created the first interchangeable apparel harnesses for dogs that offer quality, comfort, and Tommy Bahamas' signature style. “We’re thrilled to be working with a brand as iconic … [Read more...] about Fashion Licensing: Tommy Bahama Going to the Dogs in K9 Licensing Deal
Transport for London Partners With Footwear Designer Kurt Geiger
By Allison Watkinson TLL Reporter Kurt Geiger London has joined forces with Transport for London to launch a new collaborative collection of bags and accessories. “As two brands both born in London, it is great to see Kurt Geiger use our iconic assets in such a creative way," said Ellen Sankey, TfL’s Brand Licensing Manager. "We both share a dedication to high quality design … [Read more...] about Transport for London Partners With Footwear Designer Kurt Geiger
BeHippy Spreads Peace, Love and Licensing in Deal With L2 Brands
BeHippy, the brand that started by selling products out of a VW microbus, is now going national in a deal with L2 Brands for apparel and accessories. L2 Brands owns League Legacy, which is a national leader in the college and resort markets across the US. The company has now entered into a license agreement for apparel and accessories, including popular “name-drop” customized … [Read more...] about BeHippy Spreads Peace, Love and Licensing in Deal With L2 Brands
Artist Jonathan Koon Teams Up With Metaverse Creator Highstreet
The retail-focused metaverse platform Highstreet has partnered with artist and fashion entrepreneur Jonathan Koon to launch the Mostly Heard Rarely Seen 8-Bit NFT drop. The partners want to turn retail shopping into a metaverse onboarding experience, offering a blend of physical and digital clothing, often known as phygital products. Koon is an American designer who became a … [Read more...] about Artist Jonathan Koon Teams Up With Metaverse Creator Highstreet
Metaverse Licensing: Tiffany & Co. Unveils Innovative NFT Program
Tiffany & Co. is selling non-fungible tokens (NFTs) that let CryptoPunk holders turn their NFT into a custom pendant. The 250 tokens are part of a limited edition campaign, the company announced on Sunday. The campaign was inspired by the company's vice president Alexandre Arnault, who owns CryptoPunk #3167. Arnault turned his NFT into a pendant which he teased on social … [Read more...] about Metaverse Licensing: Tiffany & Co. Unveils Innovative NFT Program
Feature Report: Is There a Future for NFTs After Market Meltdown?
By Gary Symons TLL Editor in Chief If you want to know how investors feel about NFTs right now, just follow the sound of the screaming. That should lead you to the hilariously apt Bear Market Screaming Therapy Group on Twitter and the communication app Telegram, where holders of Goblintown Ethereum NFTs (as= in the photo above) have gathered to post groans, howls, sobbing, … [Read more...] about Feature Report: Is There a Future for NFTs After Market Meltdown?