Although licensing is one fashion trend that’s unlikely to ever go out of style, a growing number of fashion licensors are bucking the trend and taking back direct control of their brands…
CORPORATE LICENSING
Pantones Colors Fashion, Décor Pink and Blue
December 4, 2015
Pantone’s 2016 Color of the Year, Rose Quartz and Serenity, will likely be closely watched by the design and fashion industries as the tipoff to a trend that could spread through product categories for several years…
LICENSING LITIGATION
Licensee Accusation: Asics Deliberately Tried to Drive Us Out of Business
November 2, 2015
The 20-year retail Asics/Windsor Financial retail licensing agreement that looked so promising just a few years ago has all gone terribly wrong. See what you can do to avoid falling into the same trap…
MUSIC LICENSING
Lucky Brand Joins Bands
October 9, 2015
With its recent deal to develop a national apparel and accessories program around classic rock bands KISS, Journey, Def Leppard and…
Sports
New Era/MLB Player Embroidery Deal
July 20, 2015
The Major League Baseball Players Association extended its licensing agreement with Lids Sports Group granting the retailer rights to…
Footwear
Jockey Jumps Into Stores
July 6, 2015
Having long ago made the leap from underwear to socks, Jockey International is now ready to move into shoes via its new licensing deal with The Eastman Group. Athleisure is the focus of the new line, which will include slippers, flip-flops, and casual shoe styles for men and women…
Fashion
Branding, Island Style
June 15, 2015
Two brands that embrace a beach lifestyle, Tommy Bahama and Maui Jim, are summering together. Maui Jim polarized sunglasses will be sold at all Tommy Bahama stores and online, marking the first time that Tommy Bahama will sell a branded product other than its own…