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BRINGING LICENSING IN-HOUSE

Big Fashion Licensors Taking Back Control of their Brands

Although licensing is one fashion trend that’s unlikely to ever go out of style, a growing number of fashion licensors are bucking the trend and taking back direct control of their brands…


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CORPORATE LICENSING

Pantones Colors Fashion, Décor Pink and Blue

Pantone’s 2016 Color of the Year, Rose Quartz and Serenity, will likely be closely watched by the design and fashion industries as the tipoff to a trend that could spread through product categories for several years…


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LICENSING LITIGATION

Licensee Accusation: Asics Deliberately Tried to Drive Us Out of Business

The 20-year retail Asics/Windsor Financial retail licensing agreement that looked so promising just a few years ago has all gone terribly wrong. See what you can do to avoid falling into the same trap…


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MUSIC LICENSING

Lucky Brand Joins Bands

With its recent deal to develop a national apparel and accessories program around classic rock bands KISS, Journey, Def Leppard and…


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WEARABLE TECHNOLOGY

Hermès & Apple Team Up for Next Gen of Apple Watch

The fashion-technology convergence has a new dream team…


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FASHION LICENSING

Saban Gives Paul Frank Fashion Revamp

Move could be a model for other aging character brands…


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CELEBRITY FASHIONISTAS

Olsen Twins Bring Secondary Fashion Label In-House

Is it just contractual or are the Olsens making a move away from licensing…


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Sports

New Era/MLB Player Embroidery Deal

The Major League Baseball Players Association extended its licensing agreement with Lids Sports Group granting the retailer rights to…

 

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Footwear

Jockey Jumps Into Stores

Having long ago made the leap from underwear to socks, Jockey International is now ready to move into shoes via its new licensing deal with The Eastman Group. Athleisure is the focus of the new line, which will include slippers, flip-flops, and casual shoe styles for men and women…

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Fashion

Branding, Island Style

Two brands that embrace a beach lifestyle, Tommy Bahama and Maui Jim, are summering together. Maui Jim polarized sunglasses will be sold at all Tommy Bahama stores and online, marking the first time that Tommy Bahama will sell a branded product other than its own…

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