By Allison Watkinson TLL Reporter Merrymakers has renewed its partnership with children's clothing company Rashti & Rashti for a line of Pete the Cat pajamas. “We are thrilled and honored to continue our relationship with the Pete the Cat team," said Charlotte Rashti, of Rashti & Rashti. "The books and brand are universally loved by families! "Pete the Cat promotes a … [Read more...] about Literary Licensing: Pete the Cat’s Purrfect Pyjamas Partnership
Apparel
BeHippy Spreads Peace, Love and Licensing in Deal With L2 Brands
BeHippy, the brand that started by selling products out of a VW microbus, is now going national in a deal with L2 Brands for apparel and accessories. L2 Brands owns League Legacy, which is a national leader in the college and resort markets across the US. The company has now entered into a license agreement for apparel and accessories, including popular “name-drop” customized … [Read more...] about BeHippy Spreads Peace, Love and Licensing in Deal With L2 Brands
Artist Jonathan Koon Teams Up With Metaverse Creator Highstreet
The retail-focused metaverse platform Highstreet has partnered with artist and fashion entrepreneur Jonathan Koon to launch the Mostly Heard Rarely Seen 8-Bit NFT drop. The partners want to turn retail shopping into a metaverse onboarding experience, offering a blend of physical and digital clothing, often known as phygital products. Koon is an American designer who became a … [Read more...] about Artist Jonathan Koon Teams Up With Metaverse Creator Highstreet
Funko Turns Up the Heat With Summer Loungefly Showcase
By Allison Watkinson TLL Reporter Loungefly, a lifestyle brand from Funko, has announced a new brand experience called Summer of Loungefly, to showcase the latest summer collections. Hosted at Goya Studios, the event will allow fashion and pop culture enthusiasts to immerse themselves in the Loungefly brand and its high-end apparel line, Stitch Shoppe. The event will feature … [Read more...] about Funko Turns Up the Heat With Summer Loungefly Showcase
Character Licensing: Pokemon Getting a Poetic Apparel Collection
By Allison Watkinson TLL Reporter The specialist apparel licensee, Poetic Brands, has partnered with ASOS to design and manufacture a Pokemon-themed apparel collection. The collection features t-shirts, dresses, hoodies, knitwear, shorts, a denim jacket, denim short dungarees, swimwear and accessories. “We are thrilled to launch this '90s inspired cross category collection … [Read more...] about Character Licensing: Pokemon Getting a Poetic Apparel Collection
Inclusive Licensing: Care Bears Latest Apparel Line is a DREAM Come True
By Allison Watkinson TLL Reporter Streetwear company DREAM Clothing is releasing limited-edition, pride-focused Care Bears apparel drops for the brand's 40th anniversary. “Care Bears fans have been celebrating sharing, caring, kindness, and inclusivity for over 40 years now,” said Cloudco Entertainment’s Head of Global Licensing, Robert Prinzo. “We are grateful for the … [Read more...] about Inclusive Licensing: Care Bears Latest Apparel Line is a DREAM Come True
TV Licensing: Discovery Launches CP Program for Shark Week
Discovery Channel is diving deep into the world of consumer products this week with the unveiling of its CP program for Shark Week 2022. Now in its 34th year, Shark Week has become a massively popular event, and this year Discovery will be airing 25 adrenaline pumping hours of original, shark-themed content. Dwayne "The Rock" Johnson, one of the world's top film stars and … [Read more...] about TV Licensing: Discovery Launches CP Program for Shark Week
Metaverse Licensing: Forever 21-Barbie Twin With Your Avatar Trending on Tik Tok
By Gary Symons TLL Editor in Chief Barbie and Forever 21 fans are trending on Tik Tok by posting videos of themselves with their avatars on Roblox, as part of the Forever 21 Shop City metaverse project. The partnership, forged by Virtual Brands Group (VBG), has been among the most successful metaverse licensing projects to date. In fact, VBG and Forever 21 won the Licensing … [Read more...] about Metaverse Licensing: Forever 21-Barbie Twin With Your Avatar Trending on Tik Tok
Fashion: Rachel Zoe Signs On Six New Licensing Partners
The fashion entrepreneur Rachel Zoe has announced a lineup of new licensing partnerships as she expands her brand into new categories. Those new categories include home, interior design, baby, intimates, activewear, and more, with licensed collections from Azzure Home, Berkshire Fashions, Brewster Home Fashions, Bloomin Baby (a division of GMason), K&Y, Keeco, and Reunited … [Read more...] about Fashion: Rachel Zoe Signs On Six New Licensing Partners
Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead
The best-selling video game Cuphead will be immortalized in a new fashion collection from Zara, the Inditex Group’s popular apparel retailer. The collection is being brought out through a deal between King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters. The deal is brokered by its local licensing agent in Spain, … [Read more...] about Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead