The dream lifestyle portrayed on Emily in Paris is now a retail reality thanks to a partnership between The Mint Group, MTV Entertainment Studios and ViacomCBS Consumer Products. The Mint Group, led by Mindy and Jean-Phillipe Prugnaud, have created a classic French-with-a-Hollywood-twist wardrobe for the Netflix series, created by Emily in Paris costume designers Patricia … [Read more...] about Fashion Licensing: Mint Group Brings Emily in Paris Designs To Saks
Apparel
Run-DMC Co-Founder Darryl McDaniels Inks Wide Ranging Licensing Deal
The groundbreaking hip-hop star Darryl McDaniels has signed an expansive licensing deal with Nickelodeon and ViacomCBS Consumer Products, that will include apparel, a book deal, and a collaboration on a new series for kids. McDaniels is one of the co-founders of Run-DMC, an early hip-hop group that remains hugely popular today, and that paved the way for many subsequent … [Read more...] about Run-DMC Co-Founder Darryl McDaniels Inks Wide Ranging Licensing Deal
Character Licensing: Wonder Woman’s 80th Anniversary Inspires New Licensed Activations
Actor Gal Gadot and her hit character Wonder Woman are inspiring a wide range of new licensed collections, with three appearing over the past week alone. It's all part of a massive, global campaign to commemorate Wonder Woman's first appearance as a character, which occurred during the Second World War. In honor of the superhero's 80th anniversary, Gadot herself just dropped … [Read more...] about Character Licensing: Wonder Woman’s 80th Anniversary Inspires New Licensed Activations
Sustainable Licensing: Smiley Gives The Planet Something to Smile About
The brand extension company Smiley says it has adopted an "Earth first" business strategy that puts sustainable practices first and foremost. Called the 2023 Future Positive campaign, Smiley says the company's goal is to become an "active ambassador for change ... by supporting retailers, brands and consumer product industries to develop innovative solutions to transition to a … [Read more...] about Sustainable Licensing: Smiley Gives The Planet Something to Smile About
Brevettar Unveils Sports Licensing Agreement with FOCO
The sports licensing agency Brevettar has signed a multi-year agreement with FOCO, a leading manufacturer of licensed sports and entertainment merchandise with a product line that includes apparel, accessories, toys, collectibles, novelty items, and more. Through the new deal, FOCO will offer fans collector’s edition bobbleheads of golf legend Tiger Woods, and NHL star Wayne … [Read more...] about Brevettar Unveils Sports Licensing Agreement with FOCO
Lululemon Named Olympic Outfitter For Team Canada
The Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) today announced that athletic apparel brand lululemon is the new Official Outfitter of Team Canada. Beginning with the Olympic and Paralympic Winter Games in 2022, the multi-year partnership will span four Olympic and Paralympic Games, ending after the Los Angeles 2028 Games. “As a Canadian and … [Read more...] about Lululemon Named Olympic Outfitter For Team Canada
Dim Mak Teams Up On Anime Fashion Line Based on Bleach
Steve Aoki’s fashion and record label Dim Mak has teamed up with VIZ Media to release the official DIM MAK x BLEACH collaboration, a limited edition line-up of anime inspired tees and hoodies featuring original art from the iconic series Bleach. Tite Kubo’s long-running fantasy-adventure Bleach is one of the world's most popular and influential anime series, and is known as … [Read more...] about Dim Mak Teams Up On Anime Fashion Line Based on Bleach
Babar ‘Makes a Racket’ With Rowing Blazers’ Tennis Collection
Rowing Blazers and FILA have teamed up with kids' entertainment company Nelvana and The Clifford Ross Company to launch a limited-edition, tennis-inspired capsule collection featuring the beloved children’s literary character, Babar the Elephant. Rowing Blazers has collaborated with both brands over the last year, and this drop marks the continuation of those … [Read more...] about Babar ‘Makes a Racket’ With Rowing Blazers’ Tennis Collection
Kids Can ‘Bee’ Fashionable With hummel Collection
Studio 100 Media has signed a Maya the Bee fashion collaboration with well-known Danish sports brand hummel for the German-speaking territories, the Nordics and France. The collaboration makes sense in more ways than one, said hummel CEO Allan Vad Nielsen, as the word 'hummel' means 'bumblebee' in German. “For the very first time, two bees are coming together in perfect … [Read more...] about Kids Can ‘Bee’ Fashionable With hummel Collection
Michael Kors To Appoint New CEO Joshua Schulman
The global fashion brand Michael Kors is getting a new CEO, as veteran executive Joshua Schulman has been tapped to lead the company beginning in September 2022. Parent company Capri Holdings Ltd. says Schulman will succeed John Idol as the CEO of Capri, while Idol will take on the role of executive chairman. Initially, that means Schulman will be in charge of all operations … [Read more...] about Michael Kors To Appoint New CEO Joshua Schulman