Trevco has announced its acquisition of premium women’s fashion brand, Suburban Riot, known for its addictive core silhouettes infused with relevant, on-trend, designs and statements. Trevco says that, since its inception, Suburban Riot has made waves with celebrities, influencers, and fans online and at specialty retail. Trevco’s vision to enhance its women’s fashion … [Read more...] about Trevco Acquires Women’s Apparel Brand Suburban Riot
Apparel
ABG Acquires Reebok From Adidas
Authentic Brands Group continues its aggressive acquisition strategy, announcing an agreement to buy the shoe brand Reebok from adidas. Adidas said Thursday it signed a deal to sell the sneaker and sportswear brand to Authentic Brands Group for up to 2.1 billion euros, or roughly $2.5 billion. Reebok had been struggling in recent years, and this acquisition will make it … [Read more...] about ABG Acquires Reebok From Adidas
Jane Smith Joins Junk Kouture As Chief Content Officer
Jane Smith, the former group director of brand licensing and gaming at Endemol Shine, is the new Chief Content Officer at youth fashion brand Junk Kouture. Smith says she will be focused on growing the brand in a sustainable manner that helps lower carbon emissions. The industry veteran will oversee the global expansion of Junk Kouture and its commercial strategy. Junk … [Read more...] about Jane Smith Joins Junk Kouture As Chief Content Officer
Levi Strauss Acquiring Beyond Yoga
The Levi Strauss Company, better known for cowboy-worthy blue jeans, is making a play in the activewear market, as it agreed to buy Beyond Yoga for an undisclosed sum. CNBC reports that, in a deal expected to close by the end of the year, Levi estimates the acquisition will add more than $100 million to its net revenue next fiscal year, and will immediately bolster its … [Read more...] about Levi Strauss Acquiring Beyond Yoga
Forever 21 Tries To Enter China Market For Third Time
The fashion brand Forever 21 is rebooting its efforts to establish a presence in China, according to a story broken by Women's Wear Daily. This is the third time Forever 21 has tried to enter the Chinese retail market. The first time was in 2008, but the attempt was short-lived and unsuccessful. The company tried again in 2011 but pulled out in 2019 after disappointing revenue … [Read more...] about Forever 21 Tries To Enter China Market For Third Time
Fashion Straight From The London Underground
In one of the more unique fashion collaborations we've seen, the TSBA Group has signed on fashion brand Gresham Blake to create an apparel line based on the fabrics used on seats on the London Underground. We suppose one benefit would be, if you choose the right seat for the right suit, you'd be almost invisible! TBSA says the agreement will see Gresham Blake designing a … [Read more...] about Fashion Straight From The London Underground
Minions Party Down With Line Friends In New Collaboration
LINE FRIENDS has collaborated with Illumination and Universal Brand Development to unveil a collection featuring Minions and Brown & Friends, inspired by one of the most successful animated franchises of all time. Launched as part of the collaboration between these two powerhouse brands, the collection consists of essential fashion and tech accessories ranging from … [Read more...] about Minions Party Down With Line Friends In New Collaboration
Jurassic Park: Run For Your Life With Reebok
The global shoe brand Reebok has officially unveiled its new Jurassic Park collection (pictured here) developed in partnership with Universal Brand Development. This first-ever line for Reebok celebrates the long history of the Jurassic Park films through the lens of the original film, released in 1993 by Universal Pictures and Amblin Entertainment. Reebok says the collection … [Read more...] about Jurassic Park: Run For Your Life With Reebok
Authentic Brands Group Files For $10 Billion IPO
Authentic Brands Group has filed for an Initial Public Offering (IPO) that values the global licensing giant at $10 billion. ABG owns several fashion and sports brands around the world, and has now filed papers stating its intention to sell $100 million worth of stock at a valuation of roughly $10 billion. However, the number of shares to be offered is likely just a benchmark, … [Read more...] about Authentic Brands Group Files For $10 Billion IPO
Fashion Brands Investigated in France Over Forced Labor in China
By Gary Symons TLL Editor in Chief Global fashion brands are caught in a geopolitical dilemma, as four companies are under investigation on suspicion of profiting from goods produced using forced labor by imprisoned Uyghurs in the Xinjiang region of China. On the other side of that dilemma is China's reaction, as the central government has punished several Western fashion … [Read more...] about Fashion Brands Investigated in France Over Forced Labor in China