Allison Watkinson TLL Reporter Perry Ellis International (PEI) is expanding their existing licensing agreement with Bespoke Fashion to include Perry Ellis and Original Penguin branded dress shirts. Founded in 2012, Bespoke Fashion is a premium made-to-order men's fashion company that specializes in designing neckties, hosiery, dress shirts, accessories and more. The … [Read more...] about Perry Ellis Expands Agreement with Bespoke Fashion for Dress Shirts
Fashion
One Woman’s Trek on the Hard Road Faced by Inventors
By Gary Symons TLL Editor in Chief There are plenty of licensing success stories out there, but anyone who’s successfully created a new product knows the road to success is a bumpy one. That’s especially true of new creators or inventors who come into the business with no existing contacts or experience. For many, the introduction to licensing is daunting, and even … [Read more...] about One Woman’s Trek on the Hard Road Faced by Inventors
Designer Bobby Abley Releases Beastly Transformers Collection
By Allison Watkinson TLL Reporter Hasbro has partnered with pop-culture fashion designer Bobby Abley for a licensed apparel collection based on Transformers: Rise Of The Beasts. Transformers' is a Hasbro-owned entertainment franchise that includes a wide range of movies, TV shows, comic books, toys, and digital media. The Transformers x Bobby Abley capsule collection … [Read more...] about Designer Bobby Abley Releases Beastly Transformers Collection
Fashion: Perry Ellis Signs New Licensing Deals For Its Farah Brand
TLL Staff The global fashion house Perry Ellis International has signed a licensing with Baird Group Ltd. to oversee the European license for Farah Tailoring. The Farah Tailoring division of Perry Ellis features fashionable sport jackets, sharp suit separates, and modern formalwear. Farah Tailoring collection caters to a fashionable clientele who are looking to elevate … [Read more...] about Fashion: Perry Ellis Signs New Licensing Deals For Its Farah Brand
Reebok Sprints Into Bedding Market With Taram Textiles Partnership
TLL Staff The sportswear brand Reebok is creating a new sleep system with the help of India-based manufacturer Taram Textiles. Under the licensing agreement, Reebok and Taram will be introducing a comprehensive home textiles collection promoting the concept of “sleep as a sport.” The license covers both the U.S. and Canadian markets. The Indian manufacturer is creating a … [Read more...] about Reebok Sprints Into Bedding Market With Taram Textiles Partnership
Popeye and Olive Oyl Featured in China’s Qixi Festival with L’Oreal
By Allison Watkinson TLL Reporter King Features has partnered with L’Oréal for a Qixi Festival themed licensing promotion featuring Popeye and Olive Oyl. The Qixi Festival is an annual Chinese celebration that focuses on the love between Zhinü and Niulang in Chinese mythology. The Festival is often celebrated by romantic partners through gift-giving and … [Read more...] about Popeye and Olive Oyl Featured in China’s Qixi Festival with L’Oreal
Perry Ellis Enters Into Timely Deal For Watches and Jewelry
By Allison Watkinson TLL Reporter The fashion brand Perry Ellis has secured a strategic partnership with Concepts In Time for a licensed men's watch and jewelry collection. Concepts In Time is a US-based product manufacturing company that specializes in watches, accessories and home décor. "We are extremely excited to partner with Perry Ellis, a brand known for its … [Read more...] about Perry Ellis Enters Into Timely Deal For Watches and Jewelry
Rocket Licensing Announces Expansion of Miffy x Skinnydip Fashion Line
By Gary Symons TLL Editor in Chief Success brings its own rewards, and in the case of Miffy and Skinnydip, a successful launch in July has resulted in a new fashion line. The beloved kid's brand Miffy collaborated with Skinnydip, a supplier of quirky accessories, clothing and lifestyle products, in a multi-product launch in July. Thanks to the high sell-through rate, … [Read more...] about Rocket Licensing Announces Expansion of Miffy x Skinnydip Fashion Line
Pacsun and The Met Combine Art and Fashion
By Gary Symons TLL Editor in Chief Pacsun and The Metropolitan Museum of Art are building on their collaboration with their new Greek and Roman Collection, brokered by The Met’s global exclusive licensing agency, Beanstalk. "This remarkable release signifies the fourth chapter in the collaborative journey, ushering in an enticing new era of art-inspired fashion," the … [Read more...] about Pacsun and The Met Combine Art and Fashion
Macy’s to Offer New Collection From Gap in First Ever Collaboration
By Allison Watkinson TLL Reporter Macy’s and Gap are launching an exclusive new collection of sleepwear, underwear and intimates in the companies' first collaboration. “We are thrilled to launch this collection of Gap sleepwear and intimates exclusively at Macy’s and to extend our customer reach,” said Gap president, Adrienne Gernand. “This launch is an opportunity to … [Read more...] about Macy’s to Offer New Collection From Gap in First Ever Collaboration