By Allison Watkinson
ZAG has signed a partnership with Riva Fashion for a Miraculous-themed clothing and accessories collection that will be distributed throughout the Middle East.
Initially founded in 1973, Riva Fashion is a family-owned clothing and accessories company that offers branded products for women, teenagers and kids.
“Miraculous has become a beloved brand across the Middle East, celebrating the strength, determination and triumph of girls and boys alike,” said Riva Kids GM, Ahmed Al Tahan. “We’ve enjoyed designing this fashion forward collection for girls with ZAG, and we can’t wait to share it with Miraculous fans everywhere.”
Miraculous – Tales of Ladybug & Cat Noir is a CG-animated superhero franchise that originally launched in 2015.
Available in over 120 countries worldwide, the Miraculous franchise currently includes a five-season TV series, an extensive global consumer products program and a recently released blockbuster film called Miraculous: Ladybug & Cat Noir, The Movie.
The Riva Kids x Miraculous clothing range includes a tiered sweater dress, a short-sleeved hoodie dress, a hoodie and sweatpants set, a t-shirt, a long-sleeved top, jeans, a crossbody bag, and a faux leather jacket.
The products in the collection feature design details such as Miraculous-themed graphics and prints, tiered skirts, velvet embellishments, and pleated hemlines.
The Riva Kids x Miraculous apparel line will be supported by an extensive social media campaign and in-store graphic art installations.
“With over 140 stores throughout the Middle East, Riva Fashion offers fashion, accessories and footwear collections that combine the latest fashion trends with comfort for those who want to stay stylish and feel good in what they wear,” said ZAG VP, Carlotta Caracciolo. “The new RIVA Kids collection for Miraculous, that features modern and adorable designs with a touch of glamor, will undoubtedly be a big hit with girls across the region.”
ZAG is a global independent entertainment company that is best-known for its Miraculous superhero franchise.
The company specializes in creating, producing, developing, and distributing entertainment IP across TV, film, and digital platforms.
ZAG’s Consumer Products division is responsible for managing the company’s licensing and product development initiatives, which includes branded merchandise, games, promotions, toys and experiential events.
The Riva x Miraculous fashion collection is set to debut on October 15, 2023.