The Licensing Letter

Fashion

Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas

Adidas Stuck With $1.3 Billion in Yeezy Shoes After Kanye West Blows Up Licensing Agreement By Gary Symons TLL Editor in Chief All over the world, boxes of Yeezy shoes are stacked in warehouses and the back rooms of retail outlets, all of them costing Adidas a literal fortune. According to the German footwear giant, Adidas is saddled with an … [Read more...] about Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas

Who’s News: Tommy Bahama Appoints New Head of Retail and Licensing

By Allison Watkinson TLL Reporter Chrisann Furciato has been promoted to EVP of retail, e-commerce, and licensing at the casual fashion giant Tommy Bahama. In her newly-created role, Furciato is responsible for the company's direct-to-guest retail channels, ecommerce channels, merchandising and licensing initiatives. “Chrisann and I have worked together since she … [Read more...] about Who’s News: Tommy Bahama Appoints New Head of Retail and Licensing

Sofas & Stuff Launches the Lindley Collection With RHS

By Allison Watkinson TLL Reporter RHS and Sofas & Stuff are launching a new licensed collection of home decoration fabrics featuring assets from the RHS Lindley Collections. Founded in 1804, the Royal Horticultural Society is the UK’s largest gardening charity. The RHS provides garden shows, scientific research, library collections, educational initiatives, and … [Read more...] about Sofas & Stuff Launches the Lindley Collection With RHS

Pop Up Your Own Cafe With Helinox x Café Kitsuné Collection

By Allison Watkinson TLL Reporter Helinox and Café Kitsuné have partnered to create a co-branded collection of portable café furniture. Helinox is a modern design company that specializes in lightweight, portable furniture and accessories. The new collection uses Helinox’s Café Chair One and Café Table design which are enhanced with customized Café Kitsuné details. … [Read more...] about Pop Up Your Own Cafe With Helinox x Café Kitsuné Collection

Homme+Femme Horsing Around With Kentucky Derby Collection

By Allison Watkinson TLL Reporter Homme+Femme has launched its second licensing collaboration with Churchill Downs for an official Kentucky Derby merchandise collection. Homme+Femme is a streetwear brand that takes inspiration from Black culture, 90s hip hop & rap, and pop-culture to create high-quality apparel and accessories. The brand is using the new Kentucky … [Read more...] about Homme+Femme Horsing Around With Kentucky Derby Collection

Olive Oyl Gets Comfy With Sleepwear Collection From Loungerie

By Allison Watkinson TLL Reporter Loungerie has partnered with King Features to debut a licensed Olive Oyl product collection in Brazil for Mother's Day. The Loungerie x Olive Oyl partnership was brokered by Vertical Licensing, King Features’ licensing representative in Brazil. The Loungerie brand has developed pajamas for women and children and gift items for the … [Read more...] about Olive Oyl Gets Comfy With Sleepwear Collection From Loungerie

Mabi Swimwear’s Collab With Amazonian Activist Yarikazu Xipaya

By Gary Symons TLL Editor in Chief Mabi Swimwear is working with the indigenous activist Yarikazu Xipaya to raise awareness to the protection of the Amazon Rainforest. Xipaya is an activist who is now working on her law degree to provide her with tools to better defend her people's culture, as well as the environment of the rain forest in the Amazon river basin. Xipaya … [Read more...] about Mabi Swimwear’s Collab With Amazonian Activist Yarikazu Xipaya

Authentic Brands In Agreement to Acquire Luxury Brand Vince

By Allison Watkinson TLL Reporter Authentic Brands Group has entered into a definitive agreement with Vince Holding Corp. to acquire the company's luxury lifestyle brand, Vince. Authentic Brands Group is a brand development, marketing and entertainment platform. The company currently owns over 40 lifestyle, entertainment and media brands. “We are pleased to bring this … [Read more...] about Authentic Brands In Agreement to Acquire Luxury Brand Vince

Apparel: Authentic and Versa Partner on Geoffrey Beene Collection

By Allison Watkinson TLL Reporter Authentic Brands and Versa Group have partnered on a collection of licensed dress shirts inspired by the fashion designer Geoffrey Beene. “We are thrilled to announce our newest partnership for Geoffrey Beene,” said Authentic Brands VP, Scott Orenstein. “Authentic’s partnership with Versa Group will build upon Geoffrey Beene’s deep … [Read more...] about Apparel: Authentic and Versa Partner on Geoffrey Beene Collection