In celebration of the brand's 50th anniversary, Smiley has launched an in-store experience with Urban Outfitters in Europe. Smiley says Urban Outfitters launched a Europe wide in-store experience beginning on April 4, as part of their collaboration with Smiley, which has been celebrating its 50th anniversary throughout 2022. The licensed partnership is part of an ambitious … [Read more...] about Smiley Celebrates 50 Years With Pop-up Experience
Fashion
Dr. Scholl’s Puts Best Foot Forward in Auto Licensing Deal
Licensing agency Brandgenuity has extended popular foot care brand Dr. Scholl’s into automotive accessories with industry leader Custom Accessories. Since 1974, Custom Accessories has been a leader in vehicle accessories. The company offers a complete portfolio of products and solutions including seat cushions, seat covers, and steering wheel covers. Custom Accessories … [Read more...] about Dr. Scholl’s Puts Best Foot Forward in Auto Licensing Deal
Warner Unveils Magical Licensing Deals for Fantastic Beasts
WarnerMedia Global Brands and Experiences is launching a collection of products to celebrate the upcoming film Fantastic Beasts: The Secrets of Dumbledore. Fantastic Beasts: The Secrets of Dumbledore is the newest adventure in the Wizarding World created by J.K. Rowling. The film features an ensemble cast led by Oscar winner Eddie Redmayne and two-time Oscar nominee Jude … [Read more...] about Warner Unveils Magical Licensing Deals for Fantastic Beasts
Fashion Licensing: Unlimited to Produce Branded Footwear For The Gap
Unlimited Footwear Group of The Netherlands has signed a deal to produce footwear for Gap Inc. in Europe, in a deal brokered by IMG. The deal covers the European Union, the UK, Switzerland and Scandinavia. Founded in 1969 in San Francisco, Gap is a leading casual lifestyle brand in the USA, and Unlimited believes the brand has huge growth potential in Europe as well. “We are … [Read more...] about Fashion Licensing: Unlimited to Produce Branded Footwear For The Gap
Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
Launch of Schick grooming tools and accessories expected in 2023 By Gary Symons Editor in Chief The top shaving brand Schick is launching a new line of men's grooming accessories through a licensing deal with Capture Accessories. The deal was brokered by Brandgenuity between Schick's parent company, Edgewell Personal Care, and the up and coming Capture Accessories brand, … [Read more...] about Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
Sports Licensing: Fanatics Gets In The Ring With WWE
Sports collectible giant Fanatics has entered into a long-term, multi-channel licensing deal with WWE. The deal will provide the world's premier wrestling federation with a wide variety of opportunities across all of Fanatics' platforms. WWE entered into the deal to create more opportunities for its fans to express their passion for the WWE and its colorful cast of wrestling … [Read more...] about Sports Licensing: Fanatics Gets In The Ring With WWE
Popeye Stylin’ In Licensed Intimissimi Uomo Apparel Collection
By Allison Watkinson TLL Reporter Intimissimi Uomo has created a complete Spring/Summer 2022 collection inspired by King Features’ iconic characters Popeye the Sailor Man and Olive Oyl. The licensed collection features a range of apparel including underwear, cropped pajamas, t-shirts, matching socks and swimwear. The designs incorporate Popeye’s trademark nautical style with … [Read more...] about Popeye Stylin’ In Licensed Intimissimi Uomo Apparel Collection
Poll: Is Your Company Prepared for a Cold War With China?
TAKE THE POLL By Gary Symons TLL Editor in Chief For the licensing industry, these are dangerous times. As Russia prosecutes its brutal invasion of Ukraine, the US government and its NATO allies have made it clear to China that any aid to Russia will result in serious and potentially devastating consequences. But those consequences can cut both ways when you're … [Read more...] about Poll: Is Your Company Prepared for a Cold War With China?
Metaverse Licensing: Minecraft Stylin’ With Lacoste Fashion Collab
By Allison Watkinson TLL Reporter Lacoste and Minecraft have collaborated on a licensed metaverse capsule collection in both the real and virtual world. The collection features apparel designed for Spring and Summer 2022. To increase interest in the collection, the two companies have developed the Croco Island game map for the Minecraft universe. The crocodile, of course, is … [Read more...] about Metaverse Licensing: Minecraft Stylin’ With Lacoste Fashion Collab
Who’s News: Maya Assis Heading Licensing at Sleepwear Firm Komar
By Allison Watkinson TLLReporter The successful sleepwear licensee, Komar, has promoted veteran licensing executive Maya Assis to Vice President of Licensing. Assis will be responsible for leading all licensing deals for the brand. “This is very exciting,” says Assis. “Komar is always growing, they’re family run and they’re very open with how they operate the business. It’s … [Read more...] about Who’s News: Maya Assis Heading Licensing at Sleepwear Firm Komar