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Floafers Explores Wacky World of Crayola Silly Scents with Kids’ Shoes

Floafers, maker of fashionable foam footwear, has partnered with Crayola for a line of kids’ fruit fragrant Crayola Silly Scents shoes.

The Crayola Silly Scents line of creative tools allows creatives to bring their art to life in a new way, combining bright Crayola crayons, markers, pencils and paints with scent for a multi-sensory experience. The new, easy-to-wear slip-ons from Floafers extend this sweet franchise with Crayola Silly Scents-ations of pineapple, coconut, cherry and grape, in coordinating, colorful patterns.

“Crayola’s long-standing reputation for promoting fun for kids made the legendary brand the perfect partner,” said Larry Paparo, CEO of Floafers. “Our goal is to add some whimsy to a child’s footwear wardrobe.”

The shoes are made of antimicrobial and odor-resistant EVA that cleans up easily with soap and water, while their rubber outsoles reduce sliding on slick surfaces. For enhanced comfort and support at school or in play, the Floafers Crayola Silly Scents line incorporates a built-in arch and massage pods. The shoes feature ventilation ports while tiny air bubbles inside the foam make them lightweight.

“Crayola inspires self-expression through color,” said Warren Schorr, Vice President of Business Development & Global Licensing, Crayola. “Our playful Silly Scents footwear with Floafers takes things a “step” further, bringing fun to feet, eyes and noses.”

The collection is available in sizes toddler 4 to youth 3. Retailing for $44.99, the shoes go on sale on Floafers.com and at select retail locations this May. For wholesale ordering information contact info@floafers.com or 732-807-1900.

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