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Fashion

Apparel Licensing: Poetic Brand Races To Close Deal With Tour de France

March 2, 2022

Poetic Brands has signed a deal with the Tour de France to design a wide range of men’s and women’s apparel, based on the 119 year-old cycling race. The new collection will comprise of T-shirts, hoodies, sweats, beach wear, nightwear and underwear for men and women. Designs for the new range use the instantly recognisable contrasting yellow and black logo, along with striking … [Read more...] about Apparel Licensing: Poetic Brand Races To Close Deal With Tour de France

Celebrity Licensing: LeBron James Celebrates Cereal Day With Fruity Pebbles and Nike

February 28, 2022

NBA star LeBron James was a huge fan of Post Cereals' Fruity PEBBLES as a kid, and now he's teaming up with Nike and Post to celebrate the brand. In a three-way collaboration, the parties will mark National Cereal Day on March 7 with a collection of Nike sneakers, officially licensed from Warner Bros. Consumer Products. Warner owns the Flintstones license that is at the heart … [Read more...] about Celebrity Licensing: LeBron James Celebrates Cereal Day With Fruity Pebbles and Nike

Book Licensing: Miffy Inspires Apparel Collection From Hanna Andersson

February 23, 2022

The premium children’s clothing brand Hanna Andersson has launched an exclusive capsule collection based on the bestselling Miffy books. Inspired by the globally-recognized, classic character Miffy, and available in bright, multi-color patterns and prints, designers say the collection celebrates childhood adventures, employing iconic Hanna Andersson silhouettes and animated … [Read more...] about Book Licensing: Miffy Inspires Apparel Collection From Hanna Andersson

Apparel Licensing: Netflix Hit Karma’s World Scores Fashion Deal

February 22, 2022

 By Allison Watkinson TLL Reporter  Entertainment companies 9 Story Media Group and Karma’s World Entertainment have announced a licensing partnership with FIT DTech for a children's fashion collection. Inspired by the animated Netflix series Karma’s World, FIT students and graduates have designed a 50-piece collection for licensing partners to incorporate across a range of … [Read more...] about Apparel Licensing: Netflix Hit Karma’s World Scores Fashion Deal

Food Licensing: Glamlite Celebrates Valentine’s With Kisses

February 14, 2022

The Hershey Company and the cosmetics company Glamlite teamed up to launch a special HERSHEY’S KISSES x Glamlite collection on Valentine’s Day. "It’s a fun partnership that is combining confection and cosmetics!" said Hershey in a statement. "There are five eyeshadow palettes that are inspired by the chocolate brand’s flavors, including milk chocolate, special dark, milk … [Read more...] about Food Licensing: Glamlite Celebrates Valentine’s With Kisses

Literary Licensing: Seven New Licensees For Percy The Park Keeper

February 14, 2022

Brand licensing specialist The Point.1888 has secured seven new licensees for heritage publishing brand Percy The Park Keeper. Created by Nick Butterworth, the popular British publishing property has expanded its licensing program due to the continued popularity of the brand among families. Nick worked for various major graphic design companies before becoming a full-time … [Read more...] about Literary Licensing: Seven New Licensees For Percy The Park Keeper

Comics Licensing: Iceberg’s Popeye-Themed Fashion Says ‘I Yam What I Yam’

February 11, 2022

The Iceberg Fall/Winter 2022 men’s collection is set to feature items inspired by the enduring comic character Popeye the Sailorman. The collection captures the lifestyle of explorers and survivalists, featuring Popeye-inspired, nautical-themed designs throughout the line. It will include a wide range of products including jackets, tops, and pants. “Popeye, Olive Oyl and … [Read more...] about Comics Licensing: Iceberg’s Popeye-Themed Fashion Says ‘I Yam What I Yam’

Fashion Licensing: Prada Reveals Digital Collection in Riders Republic

February 10, 2022

Fashion icon Prada has just revealed a new digital collection in the popular sports game Riders Republic by Ubisoft. As well, Ubisoft announced the popular Riders Republic game was to be available to play for free from Feb. 10 - 14 on PlayStation5, PlayStation4, Xbox Series X|S and Xbox One consoles. And when players logged in they discovered sections of the Riders Ridge … [Read more...] about Fashion Licensing: Prada Reveals Digital Collection in Riders Republic

Comics Licensing: WildBrain Bringing Peanuts To The India Market

February 9, 2022

By Allison Watkinson TLL Reporter WildBrain CPLG is expanding its multi‐territory representation deal with Peanuts Worldwide to include the massive Indian market. The company plans to release a local cross‐category consumer products programme that targets apparel, gifting, homewares, stationery, pet accessories and promotions for all demographics. WildBrain CPLG is a global … [Read more...] about Comics Licensing: WildBrain Bringing Peanuts To The India Market

Crayola and Vans Partner Up For a Licensed Consumer Products Collection

February 8, 2022

Action sports brand Vans has partnered with Crayola for a licensed collection of footwear, apparel, and accessories. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of art tools, crafting activities and creativity toys aimed primarily for children. Vans authentic collections are sold in 97 countries through a network … [Read more...] about Crayola and Vans Partner Up For a Licensed Consumer Products Collection

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