According to an upcoming study by MBLM, America's fastest growing brand in the second year of the pandemic was Purell, the leading producer of hand sanitizer. MBLM is a marketing company that specializes in building what the company calls Brand Intimacy between brands and consumers. The company has conducted a study this year, the Brand Intimacy COVID Study that examines how … [Read more...] about Study Says Purell Was The Pandemic’s Top Brand
Fashion
Travel + Leisure Hits The Road With New Licensing Deals
The leading travel brand Travel + Leisure is building out its portfolio with two key licensing deals. The growing suite of consumer products and services developed by Travel + Leisure will soon include at-home luxury inspired by the world’s best destinations and resorts, the company says. Travel + Leisure Group has signed a licensing agreement with Sobel Westex to produce an … [Read more...] about Travel + Leisure Hits The Road With New Licensing Deals
Michael Kors To Appoint New CEO Joshua Schulman
The global fashion brand Michael Kors is getting a new CEO, as veteran executive Joshua Schulman has been tapped to lead the company beginning in September 2022. Parent company Capri Holdings Ltd. says Schulman will succeed John Idol as the CEO of Capri, while Idol will take on the role of executive chairman. Initially, that means Schulman will be in charge of all operations … [Read more...] about Michael Kors To Appoint New CEO Joshua Schulman
Osprey London Partners With 33 Joints on Shoe Line
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a deal with footwear company 33 Joints for a collaboration with the luxury British leather goods brand, OSPREY LONDON. This partnership marks OSPREY LONDON’s first entrance into the footwear category, with the initial capsule Spring/Summer collection performing well across … [Read more...] about Osprey London Partners With 33 Joints on Shoe Line
Trevco Acquires Women’s Apparel Brand Suburban Riot
Trevco has announced its acquisition of premium women’s fashion brand, Suburban Riot, known for its addictive core silhouettes infused with relevant, on-trend, designs and statements. Trevco says that, since its inception, Suburban Riot has made waves with celebrities, influencers, and fans online and at specialty retail. Trevco’s vision to enhance its women’s fashion … [Read more...] about Trevco Acquires Women’s Apparel Brand Suburban Riot
PUMA In Kool Kollaboration With KOOL-AID
Two legendary brands are mixing up a delicious branding concoction, as KOOL-AID and PUMA come together for a fun footwear and apparel collection. This latest collection from PUMA features a full run of footwear including Clyde, Suede and Wild Rider styles. KOOL-AID’s classic colors and branding meet iconic PUMA design for a look that makes everyone say, “OH YEAH!”. The … [Read more...] about PUMA In Kool Kollaboration With KOOL-AID
ABG Acquires Reebok From Adidas
Authentic Brands Group continues its aggressive acquisition strategy, announcing an agreement to buy the shoe brand Reebok from adidas. Adidas said Thursday it signed a deal to sell the sneaker and sportswear brand to Authentic Brands Group for up to 2.1 billion euros, or roughly $2.5 billion. Reebok had been struggling in recent years, and this acquisition will make it … [Read more...] about ABG Acquires Reebok From Adidas
Jane Smith Joins Junk Kouture As Chief Content Officer
Jane Smith, the former group director of brand licensing and gaming at Endemol Shine, is the new Chief Content Officer at youth fashion brand Junk Kouture. Smith says she will be focused on growing the brand in a sustainable manner that helps lower carbon emissions. The industry veteran will oversee the global expansion of Junk Kouture and its commercial strategy. Junk … [Read more...] about Jane Smith Joins Junk Kouture As Chief Content Officer
Helinox and Finisterre Produce Sustainable Camp Chair
Two outdoorsy brands have come together to create a new, sustainable line of collapsible camp furniture. Partners Finisterre and Helinox say they wanted to create a line of products for people who both love being out in nature, and want to protect the environment. Finisterre is a pioneering, sustainable outdoor apparel brand born from a love of cold water surfing, and Helinox … [Read more...] about Helinox and Finisterre Produce Sustainable Camp Chair
Levi Strauss Acquiring Beyond Yoga
The Levi Strauss Company, better known for cowboy-worthy blue jeans, is making a play in the activewear market, as it agreed to buy Beyond Yoga for an undisclosed sum. CNBC reports that, in a deal expected to close by the end of the year, Levi estimates the acquisition will add more than $100 million to its net revenue next fiscal year, and will immediately bolster its … [Read more...] about Levi Strauss Acquiring Beyond Yoga