The sports licensing agency Brevettar has signed a multi-year agreement with FOCO, a leading manufacturer of licensed sports and entertainment merchandise with a product line that includes apparel, accessories, toys, collectibles, novelty items, and more. Through the new deal, FOCO will offer fans collector’s edition bobbleheads of golf legend Tiger Woods, and NHL star Wayne … [Read more...] about Brevettar Unveils Sports Licensing Agreement with FOCO
Fashion
Lululemon Named Olympic Outfitter For Team Canada
The Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) today announced that athletic apparel brand lululemon is the new Official Outfitter of Team Canada. Beginning with the Olympic and Paralympic Winter Games in 2022, the multi-year partnership will span four Olympic and Paralympic Games, ending after the Los Angeles 2028 Games. “As a Canadian and … [Read more...] about Lululemon Named Olympic Outfitter For Team Canada
US Army Marches Into Licensing Deal With Crocs
The U.S. Army has licensed the footwear brand Crocs to produce Army-branded Jibbitz charms allowing Americans to show their pride in the Armed Forces. Jibbitz charms are small decorations that can be added to Crocs, as seen in the photo above, allowing wearers to personalize their footwear. The company sells a wide range of Jibbitz charms on its website. In a deal brokered by … [Read more...] about US Army Marches Into Licensing Deal With Crocs
Dim Mak Teams Up On Anime Fashion Line Based on Bleach
Steve Aoki’s fashion and record label Dim Mak has teamed up with VIZ Media to release the official DIM MAK x BLEACH collaboration, a limited edition line-up of anime inspired tees and hoodies featuring original art from the iconic series Bleach. Tite Kubo’s long-running fantasy-adventure Bleach is one of the world's most popular and influential anime series, and is known as … [Read more...] about Dim Mak Teams Up On Anime Fashion Line Based on Bleach
Babar ‘Makes a Racket’ With Rowing Blazers’ Tennis Collection
Rowing Blazers and FILA have teamed up with kids' entertainment company Nelvana and The Clifford Ross Company to launch a limited-edition, tennis-inspired capsule collection featuring the beloved children’s literary character, Babar the Elephant. Rowing Blazers has collaborated with both brands over the last year, and this drop marks the continuation of those … [Read more...] about Babar ‘Makes a Racket’ With Rowing Blazers’ Tennis Collection
Ray-Ban Smart Glasses Put the ‘Face’ Into Facebook
By Gary Symons TLL Editor in Chief Facebook is getting into the smart glasses business in a big way, partnering with the premiere shades company Ray-Ban to release a line called Stories. The release of the stylish line of smart glasses is part of Facebook's plan to become even more present in people's lives than it is already. Facebook will be with you on your smart phone, on … [Read more...] about Ray-Ban Smart Glasses Put the ‘Face’ Into Facebook
Kids Can ‘Bee’ Fashionable With hummel Collection
Studio 100 Media has signed a Maya the Bee fashion collaboration with well-known Danish sports brand hummel for the German-speaking territories, the Nordics and France. The collaboration makes sense in more ways than one, said hummel CEO Allan Vad Nielsen, as the word 'hummel' means 'bumblebee' in German. “For the very first time, two bees are coming together in perfect … [Read more...] about Kids Can ‘Bee’ Fashionable With hummel Collection
Study Says Purell Was The Pandemic’s Top Brand
According to an upcoming study by MBLM, America's fastest growing brand in the second year of the pandemic was Purell, the leading producer of hand sanitizer. MBLM is a marketing company that specializes in building what the company calls Brand Intimacy between brands and consumers. The company has conducted a study this year, the Brand Intimacy COVID Study that examines how … [Read more...] about Study Says Purell Was The Pandemic’s Top Brand
Travel + Leisure Hits The Road With New Licensing Deals
The leading travel brand Travel + Leisure is building out its portfolio with two key licensing deals. The growing suite of consumer products and services developed by Travel + Leisure will soon include at-home luxury inspired by the world’s best destinations and resorts, the company says. Travel + Leisure Group has signed a licensing agreement with Sobel Westex to produce an … [Read more...] about Travel + Leisure Hits The Road With New Licensing Deals
Michael Kors To Appoint New CEO Joshua Schulman
The global fashion brand Michael Kors is getting a new CEO, as veteran executive Joshua Schulman has been tapped to lead the company beginning in September 2022. Parent company Capri Holdings Ltd. says Schulman will succeed John Idol as the CEO of Capri, while Idol will take on the role of executive chairman. Initially, that means Schulman will be in charge of all operations … [Read more...] about Michael Kors To Appoint New CEO Joshua Schulman